Senior Field Marketing Manager

Rippling; San Francisco (CA); On-site; USD 106,000 - 176,000; Full time

Job summary

Rippling is expanding its demand generation engine and seeks a Senior Field Marketing Manager to shape and execute field programs that build relationships, generate net-new pipeline, and accelerate opportunities. You will partner with Sales leadership and cross-functional teams to translate business priorities into scalable programs that drive measurable revenue impact.

The role requires strategic thinking, strong execution, and a passion for creating meaningful field experiences.

Qualifications

• Proven expertise in field marketing and pipeline generation.
• Ability to build high-impact, scalable experiences across events and partnerships.
• Experience with Salesforce and Outreach is preferred.
• Strong communication and collaboration with Sales and marketing teams.

Responsibilities

• Shape and execute field marketing plans aligned with sales and pipeline goals.
• Drive net-new pipeline and accelerate opportunities with high-impact programs.
• Partner with Sales leadership and GTM teams to align priorities and engagement.
• Create differentiated field experiences across owned events and conferences.
• Own program budgets, calendars, vendors, and ROI optimization.
• Share learnings with leadership and cross-functional partners.
• Develop repeatable playbooks for scalable field marketing impact.

Skills

Field marketing

Demand generation

Salesforce

Outreach

Ambiguity tolerance

Communication skills

Budget management

Hands-on

Fast-paced

Job description

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

Rippling is transforming how businesses operate, and as we continue to grow, we're scaling our demand generation engine to reach new audiences, create demand, and drive meaningful business impact. That's where you come in. As a Senior Field Marketing Manager, you'll help shape and execute high-impact field marketing programs that build relationships, create demand, generate net-new pipeline, and accelerate existing opportunities. Working closely with Sales leadership and cross-functional marketing teams, you'll be a key partner in translating business priorities into creative, scalable programs that connect Rippling with the right audiences and drive measurable revenue impact. We're looking for someone who brings strategic thinking, strong execution, and a passion for building meaningful experiences. You're relentlessly focused on results, constantly looking for ways to optimize performance, improve conversion, and maximize impact. You'll challenge traditional B2B marketing playbooks, experiment with new approaches, and help evolve how Rippling brings its brand to life in the field.

What You Will Do

• Help shape and execute field marketing plans. Partner with field marketing leadership to develop plans aligned with business priorities, sales objectives, and pipeline goals. Own programs from planning through execution and optimization.
• Drive net-new pipeline and accelerate opportunities. Build high-impact programs that generate qualified pipeline, engage target accounts, and accelerate opportunities, with a relentless focus on improving results.
• Be a strategic partner to Sales. Build strong relationships with Sales leadership and go-to-market teams to align priorities, identify opportunities, and drive effective engagement and follow‑up.
• Create differentiated field experiences. Develop innovative programs across owned events, third‑party conferences, executive experiences, and other field marketing initiatives.
• Own program budgets and execution. Manage event calendars, budgets, vendors, and execution while maximizing efficiency and ROI.
• Share learnings and performance metrics. Ensure the right metrics are tracked, keep leadership and cross‑functional partners informed, and identify opportunities to optimize performance.
• Build for scale and innovation. Develop repeatable playbooks, streamline processes, and experiment with new approaches to drive greater impact.

What You Will Need

• Proven expertise in field marketing. You understand how to reach target audiences through the right mix of events, partnerships, and experiences that generate pipeline and maximize ROI.
• A hacker's mentality. You obsess over finding creative ways to improve performance, maximize efficiency, and scale successful programs.
• 6+ years of experience in field marketing, demand generation, or event marketing, ideally within a high‑growth SaaS or technology company.
• Salesforce and Outreach knowledge is strongly preferred.
• Ability to navigate ambiguity. You adapt quickly, take ownership, and find a path forward even when the roadmap isn't clear.
• Strong attention to detail. You manage multiple programs, budgets, and priorities while delivering exceptional experiences.
• A hands‑on mentality. You're willing to roll up your sleeves and do what it takes to get the job done.
• Excellent verbal and written communication skills. You're comfortable engaging directly with executives, Sales leaders, and cross‑functional stakeholders.
• Bias for speed. You thrive in fast‑moving environments, make decisions quickly, and maintain momentum while driving measurable results.

About The Team

The Field Marketing team sits within Rippling's Events organization and plays a key role in driving growth by partnering closely with Sales to generate net‑new pipeline, accelerate opportunities, and drive measurable revenue impact. Through creative, high‑impact experiences and programs, we bring Rippling closer to our customers and prospects. We're a team of five spread across the US, working closely with Sales and cross‑functional Marketing teams to develop innovative, scalable programs that drive results. Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US‑based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

The pay range for this role is

105,600 - 176,000 USD per year(US Tier 1)