Integrated Planning Lead for Performance Marketing

Noble Studios; Reno (NV); On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Two fully paid companywide weeks off

10 vacation days

5 paid sick & safe days

All company holidays

Growth-minded culture

Job summary

Noble Studios, a Nevada-grown creative digital performance marketing agency with Reno roots, seeks an Associate Director of Integrated Planning. This role bridges strategy and execution, owning paid media across digital and traditional channels and aligning SEO, content, creative, social and PR for cohesive client outcomes.

You will lead cross-channel planning, guide integrated teams, and work hands-on in ad platforms while shaping campaigns for major clients and growth opportunities.

Qualifications

• 6+ years of paid media experience, preferably at an agency, with hands-on work in search, paid social and programmatic.
• Experience setting paid media strategy and managing budgets for several clients at once.
• Current, hands-on skill in Google Ads, Meta Ads Manager, Google Campaign Manager and at least one DSP (such as The Trade Desk or DV360) and GA4, including building, launching and troubleshooting campaigns without support.
• Experience planning or buying traditional media (TV, radio, out-of-home or print) is required.
• Experience working with SEO, content, creative and social teams toward shared client goals. Formal integrated or communications planning experience is required.
• Experience building full-funnel plans and splitting budget between brand and performance goals.
• Experience planning for clients with multiple brands or regions. Travel, tourism and hospitality experience preferred.
• Experience mentoring or coaching others, and readiness to manage people. Prior direct management is a plus.
• Comfortable presenting and defending recommendations to senior clients, in writing and in person.
• Familiarity with measurement methods such as multi-touch attribution, incrementality testing and media mix modeling and with research tools such as GWI or MRI-Simmons.

Responsibilities

• Cross-channel plans: Connect paid strategy (digital and traditional media) with SEO/AEO strategy, content, creative, social and PR so channels share audiences, messages and goals.
• Briefs and kickoffs: Contribute to briefs alongside Client Experience and Strategy, then guide Performance Marketing, SEO, Creative, Content and Analytics in building one integrated recommendation.
• Budget recommendations and consultation: Recommend how clients should split budget between paid media and other channels, and across brands or regions for clients with more than one.
• Plan management: Keep media flowcharts and integrated calendars current as plans change, and ensure that channel teams' execution aligns with the approved plan.
• Campaign planning: Lead planning for major campaigns, seasonal pushes and launches that involve several channels, both digital and traditional.
• New business: Support Client Experience and Deals teams with paid and integrated plans for pitches to current and prospective clients.
• Process and documentation: Build and maintain planning templates, briefing documents, flowchart standards and QA checklists.

Skills

Paid media

Budget management

Cross-channel planning

Digital advertising platforms

SEO collaboration

Client presentations

Tools

Google Ads

Meta Ads Manager

Google Campaign Manager

DV360

GA4

The Trade Desk

DSPs

Job description

Noble Studios, a Nevada-grown creative digital performance marketing agency with Reno roots, seeks an Associate Director of Integrated Planning. This role bridges strategy and execution, owning paid media across digital and traditional channels and aligning SEO, content, creative, social and PR for cohesive client outcomes.

You will lead cross-channel planning, guide integrated teams, and work hands-on in ad platforms while shaping campaigns for major clients and growth opportunities.