Integrated Multicultural Media Strategist

Davis Elen Advertising; Los Angeles (CA); On-site; USD 60,000 - 85,000; Full time

Job summary

Davis Elen Advertising in Los Angeles is seeking an experienced media planner to manage day-to-day processes and support multicultural media planning efforts. You will help develop objectives, select channels, and optimize integrated media plans across channels using market insights.

Responsibilities include researching data, profiling audiences, and collaborating with internal teams to ensure timely, accurate planning deliverables that meet client expectations.

Qualifications

• 4-year college degree in Marketing, Communications, Advertising, or a related field.
• 2-3 years of media planning experience.
• Strong understanding of media fundamentals and integrated planning principles.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong analytical, communication, organizational, and collaboration skills.
• Ability to prioritise, meet deadlines, and adapt in a fast-paced agency environment.

Responsibilities

• Support the development of media objectives, strategies, tactics, channel selection, and prioritization.
• Research and synthesize consumer, market, category, and media data to inform media planning recommendations.
• Assist in the development of target audience profiles, local market insights, and trend analyses.
• Help establish communication goals by media channel and across the full integrated media plan.
• Evaluate media opportunities to determine strategic fit, plan application, and implementation needs.
• Create and maintain planning documents, including flowcharts, budgets, program POVs, market landscapes, and related materials.
• Collaborate with internal teams to ensure planning deliverables are accurate, timely, and aligned with client expectations.

Skills

Analytical skills

Communication skills

Organizational skills

Collaboration skills

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Microsoft Excel

PowerPoint

Job description

Davis Elen Advertising in Los Angeles is seeking an experienced media planner to manage day-to-day processes and support multicultural media planning efforts. You will help develop objectives, select channels, and optimize integrated media plans across channels using market insights.

Responsibilities include researching data, profiling audiences, and collaborating with internal teams to ensure timely, accurate planning deliverables that meet client expectations.