Integrated Media Strategy Lead

Agital; Phoenix (AZ); On-site; USD 90,000 - 150,000; Full time

Job summary

Go Fish Digital seeks a Manager, Integrated Media to lead day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients. You’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments drive meaningful performance.

You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance

Qualifications

• 3–5 years of experience in media, marketing, advertising, analytics, or related field.
• Hands-on experience planning, activating, optimizing, and analyzing paid media campaigns.
• Agency experience managing multiple clients or complex account responsibilities.

Responsibilities

• Lead the development of integrated media plans based on client goals, audience insights, and budgets.
• Translate client needs into media objectives, channel strategies, and investment approaches.
• Oversee campaign setup, trafficking, launch, pacing, maintenance, and QA.
• Ensure campaign execution aligns with strategy, platform best practices, and processes.
• Manage media vendors and collaborators, troubleshoot issues, and mitigate risks.
• Provide day-to-day guidance and development for junior team members.

Skills

Media planning

Campaign optimization

Analytics

Communication

Mentoring

Project management

Attention to detail

Education

Bachelor’s degree in marketing/advertising/communications/business

Tools

Google Analytics

Job description

Go Fish Digital seeks a Manager, Integrated Media to lead day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients. You’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments drive meaningful performance.

You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance