Director, Integrated Media Strategy

Agital; Phoenix (AZ); On-site; USD 110,000 - 140,000; Full time

Job summary

Agital's Go Fish Digital division seeks an Associate Director, Integrated Media to lead strategy, client partnership, and team development across a portfolio of complex accounts. You’ll oversee media planning, investment, activation, optimization, and measurement, collaborating with agency leadership to tie media to business goals and drive growth.

The role emphasizes developing managers, strengthening processes, and delivering high‑quality, integrated solutions while navigating changing markets

Qualifications

• 7–9 years of experience in media, marketing, analytics, or related field.
• Agency experience leading integrated media programs.
• Proven cross‑channel strategy and budget oversight.
• Senior partner to client leaders with strong communication and judgment.

Responsibilities

• Set strategic direction for integrated media across a portfolio of complex clients.
• Translate client business priorities into media investment strategies.
• Lead teams across paid search, paid social, programmatic, display, video, streaming, and direct media.
• Develop KPI frameworks, testing strategies, and measurement plans.
• Partner with agency leadership to align media recommendations with business priorities.

Skills

Strategic media leadership

Executive client partnership

Cross-functional leadership

Business outcome focus

Analytics & measurement

Job description

Agital's Go Fish Digital division seeks an Associate Director, Integrated Media to lead strategy, client partnership, and team development across a portfolio of complex accounts. You’ll oversee media planning, investment, activation, optimization, and measurement, collaborating with agency leadership to tie media to business goals and drive growth.

The role emphasizes developing managers, strengthening processes, and delivering high‑quality, integrated solutions while navigating changing markets