Integrated Marketing Strategy Lead

Accenture Infrastructure and Capital Projects, LLC; Georgia; On-site; USD 90,000 - 170,000; Full time

Job summary

Accenture Song is seeking a strategist to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive business growth for our clients. You’ll oversee research, brand, CRM, digital strategy, and reporting while mentoring junior talent and collaborating with Accenture teams.

You will lead the development of marketing strategies, manage execution of campaigns, and analyze insights to uncover growth opportunities across channels.

Qualifications

• Minimum 3 years of marketing strategy experience.
• Minimum 3 years of extensive experience in brand strategy, CRM strategy, digital strategy, or communication strategy.

Responsibilities

• Develop and champion marketing strategies to grow our clients’ business.
• Manage execution of integrated marketing plans to drive customer acquisition, conversion, and retention.
• Gather and analyze insights and data to determine valuable opportunities to improve marketing performance.
• Build trusted relationships with clients and colleagues as a strategic advisor to grow brands through marketing channels and experiences.
• Play an integral role within the practice to create and expand offerings.

Skills

Marketing strategy

Brand strategy

CRM strategy

Digital strategy

Strategic thinking

Client relationship management

Education

Bachelor’s degree or equivalent work experience

Job description

Accenture Song is seeking a strategist to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive business growth for our clients. You’ll oversee research, brand, CRM, digital strategy, and reporting while mentoring junior talent and collaborating with Accenture teams.

You will lead the development of marketing strategies, manage execution of campaigns, and analyze insights to uncover growth opportunities across channels.