Integrated Marketing Strategy Lead

Forbes; United States; On-site; USD 110,000 - 125,000; Full time

Job summary

Forbes is seeking an Associate Director, Integrated Marketing to join our agile Integrated Marketing team and create cross-platform partner programs. The role focuses on developing strategic ideas and compelling proposals that leverage Forbes’ brand properties to engage influential audiences and drive value for brand partners.

The ideal candidate has 5-7 years in marketing or brand strategy, excels in PowerPoint and design, and can lead pre-sale marketing efforts with Sales, Content, and Events

Qualifications

• 5–7 years of marketing/brand strategy experience creating custom ideas and developing proposals.
• Strong PowerPoint skills and an eye for design to enhance deliverables.
• Exceptional written and verbal communication.
• Ability to manage multiple client proposals with tight deadlines.
• Executive presence and comfort presenting to clients.

Responsibilities

• Lead strategic ideation for Forbes Integrated Marketing initiatives and cross-platform opportunities.
• Collaborate with sales, account management, content, design, events, and social to own pre-sale marketing for proposals.
• Create engaging presentations communicating program ideas; craft narrative and deliverables.
• Align ideas with partners' KPIs to drive value and Forbes' brand as a partner.
• Develop category decks, sell sheets, presentations and identify new partnerships.

Skills

Marketing strategy

Proposal writing

Cross-functional collaboration

Communication skills

Client presentations

Strategic thinking

Tools

PowerPoint

Job description

Forbes is seeking an Associate Director, Integrated Marketing to join our agile Integrated Marketing team and create cross-platform partner programs. The role focuses on developing strategic ideas and compelling proposals that leverage Forbes’ brand properties to engage influential audiences and drive value for brand partners.

The ideal candidate has 5-7 years in marketing or brand strategy, excels in PowerPoint and design, and can lead pre-sale marketing efforts with Sales, Content, and Events