Integrated Marketing Manager - TikTok Local Services

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Local Services (TikTok GO) is a one-stop commerce solution connecting global users with local services via POI, short videos, LIVE, and search. It aims to empower local businesses and help communities grow through innovative marketing and operational tools.

Leading in the US market, this role drives brand and product marketing, develops integrated campaigns, and builds strategic partnerships with international brands to deliver measurable business impact.

Qualifications

• Bachelor's degree or equivalent with global marketing experience.
• Strong understanding of global content and social media in the US.
• Interest in food and dining industry with consumer insights.
• Strong communication, negotiation and project management skills.

Responsibilities

• Strengthen brand awareness through launches, campaigns, and partnerships.
• Translate insights into US market product positioning and messaging.
• Develop cross-channel marketing campaigns across social media, creators, and events.
• Build strategic partnerships with international brands and organizations.
• Collaborate with stakeholders to drive projects from strategy to execution with measurable impact.

Skills

Global marketing

Brand marketing

Product marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

• Strengthen brand awareness and market influence through product launches, integrated marketing campaigns, and strategic partnerships.
• Translate insights into the US market, consumer behavior, and user needs into compelling product positioning, key messages, use cases, and go-to-market strategies.
• Develop and execute integrated marketing campaigns across multiple channels, including social media, creator and influencer partnerships, cultural moments, and experiential events.
• Build strategic partnerships with international brands and organizations. Develop high-impact initiatives and industry events that generate attention and engage priority audiences at scale.
• Collaborate with internal and external stakeholders to drive projects from strategy through execution, ensuring high creative quality and measurable business impact.

Minimum Qualifications

• Bachelor's degree or equivalent, with proven experience in global marketing and a strong foundation in brand and product marketing.
• Strong understanding of the global content and social media landscape, particularly in the US market.
• Deep interest in the food and dining industry, with a strong understanding of foodie culture, consumer motivations, and emerging trends.
• Strong communication, negotiation, and project management skills, with demonstrated experience managing international partnerships and cross-functional initiatives.

Preferred Qualifications

• Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
• Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
• Experience working in cross-border, multi-cultural environment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

• 【For Pay Transparency】Compensation Description (Annually): The base salary range for this position in the selected city is $115520 - $258400 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.