Integrated Marketing Manager- Global Marketing

TikTok; New York (NY); On-site; USD 115,000 - 160,000; Full time

Job summary

TikTok is seeking a marketing professional to join its Global Integrated Marketing Team in New York. In this role, you'll develop and implement innovative marketing strategies to drive brand engagement while managing campaign execution and collaborating with various teams. You will thrive in a fast-paced, creative environment that values diversity and continuous learning.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid holidays and sick days

Short-term and long-term disability coverage

Qualifications

• Experience in marketing strategy and brand reputation.
• Able to analyze data to measure the success of campaigns.
• Strong background in project management and operational tasks.

Responsibilities

• Develop and implement marketing strategies and campaigns.
• Lead marketing campaigns end-to-end including project planning and success measurement.
• Manage overall campaign timelines, resources, and cross-function alignment.

Skills

Strong analytical skills

Project management

Marketing strategy

Collaboration skills

Education

Relevant experience in tech companies

Job description

About the Team : TikTok's Global Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement, and social storytelling. About the Role Global Integrated Marketing Team, is a diverse group of innovative and passionate professionals driven by creativity and collaboration. We connect cultures and markets, crafting compelling campaigns that transcend borders and resonate with audiences worldwide. As part of our team, you'll work with skilled strategists, visionary creatives, and data-driven analysts to shape impactful campaigns that align with business goals. Embrace the opportunity to grow and make a difference in a supportive environment that values diversity, encourages continuous learning, and celebrates success. - Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in AMS. - Lead marketing campaigns and initiatives end-to-end execution, including project plan, cross-function alignment and success measurement (using analytics and data to track key performance indicators and identify areas for improvement). - Define the project plan, campaign objectives based on data, target audience and size, main KPIs, core narrative, estimated budget, previous insights, among other definitions. Provide direction to different teams : media, creative, strategy and analytics, social, and communications. Act as a maestro, orchestrating all components of the overall campaign. - Manage overall campaigns : timelines, resources, define roles and responsibilities among teams, communicate campaign progress, define measurement plan, share learnings, among others. - Be able to influence cross-functional teams when managing large scale campaigns and strategic initiatives.

Qualifications

Minimum Qualifications : - Related experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co branding; relevant experience in tech companies preferred. International company experience preferred. - Strong analytical skills and being able to analyze data to measure the success of marketing campaigns. - Highly motivated and result-oriented self-starter. With the capability to tolerate the high speed and pressure working load and intent to ask for chasing the high performance. - Strong background in project management and operational tasks within projects (contracts, payments, reports, etc) - Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies) Preferred Qualifications - Excellent communication skills, including the ability to present ideas to stakeholders - Experience in marketing techniques such as tv, ooh, print, social media, paid media, influencer and measurement - Strong collaboration skills

Job Information

For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $115000 - $160000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / tinyurl.com / RA-request

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