Integrated Marketing Manager: Cross‑Channel Growth

Zoro.com; Chicago (IL); Hybrid; USD 96,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Maternity support

Paid parental leave

Wellbeing program

Paid time off

401K match

Tuition assistance

Employee discounts

Onsite gym

Office perks: skyline views

Job summary

Zoro.com in Chicago seeks an Integrated Marketing Manager to develop, coordinate, and optimize cross‑channel programs that boost customer engagement, order frequency, and long‑term value. You’ll translate insights into integrated plans and coordinate execution with channel owners.

You’ll lead the marketing roadmap for key journeys, collaborate with strategy, content, promotions, category management, and pricing teams, and analyze results to improve performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Experience leading cross-channel marketing programs.
• Experience coordinating multiple initiatives across teams.

Responsibilities

• Develop and maintain the integrated marketing roadmap.
• Coordinate cross-channel campaign planning and measurement.
• Partner with strategy, content, promotions, category management, merchandising, and pricing teams on plans.
• Advise channel owners on audience, message, timing, and execution.
• Analyze campaigns to improve engagement and order frequency.
• Establish and improve campaign processes and post-campaign analysis.
• Collaborate with analytics and database marketing teams to test and apply findings.
• Review promotional frameworks and ensure alignment with objectives.

Skills

Cross-channel marketing

Customer segmentation

Lifecycle marketing

Campaign planning

Stakeholder coordination

Education

Bachelor's degree in Marketing

Tools

Workfront

Job description

Zoro.com in Chicago seeks an Integrated Marketing Manager to develop, coordinate, and optimize cross‑channel programs that boost customer engagement, order frequency, and long‑term value. You’ll translate insights into integrated plans and coordinate execution with channel owners.

You’ll lead the marketing roadmap for key journeys, collaborate with strategy, content, promotions, category management, and pricing teams, and analyze results to improve performance.