Integrated Marketing Manager

Emerson Electric; Shakopee (MN); Hybrid; USD 90,000 - 125,000; Full time

Job summary

Emerson Electric is seeking an Integrated Marketing professional based in Shakopee, MN. This role requires the implementation of global marketing strategies for their Measurement Solutions business. Key tasks include product launches, marketing campaigns, and collaboration across various teams. Ideal candidates will have a strong marketing background with at least five years of experience in B2B marketing communications.

Benefits

401(k)

Tuition reimbursement

Flexible time off plans

Paid parental leave

Employee Assistance Program

Qualifications

• Minimum of five years of marketing experience.
• Experience with B2B marketing and digital media integration.

Responsibilities

• Support product launches and coordinate high-impact marketing campaigns.
• Lead development of marketing materials and analyze program performance.
• Prepare and manage the annual marketing budget.

Skills

B2B Marketing Communications

Digital Media

Brand Management

Education

Bachelor's degree in marketing, communications, or business-related field

Job description

If you are an Integrated Marketing professional looking for an opportunity to grow, Emerson has an exciting position for you! Based in our Shakopee, MN location this role will define and implement global integrated marketing strategies for products and services within Emerson’s Measurement Solutions business unit. You will support both the Pervasive Sensing and Cross-Portfolio Technology & Innovation groups and will collaborate cross-functionally with key partners such as Product Management, Digital, Creative, and outside agencies! In This Role, Your Responsibilities Will Be:

• Support product launches and coordinate marketing campaigns to generate high market impact.
• Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.
• Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
• Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
• Prepare and handle an annual marketing budget.
• Understand and articulate the key brand message for product lines and service offerings.
• Serve as Emerson’s brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.
• Identify, evaluate, and recommend marketing opportunities in line with product management objectives.
• Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.
• Lead the strategic planning process, developing integrated marketing strategies and priorities.
• Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.

Who You Are: You identify and seize new opportunities. You understand internal and external stakeholder requirements, expectations, and needs. You deliver messages in a clear, compelling, and concise manner. You deal constructively with problems that do not have clear solutions or outcomes. For This Role, You Will Need:

• Bachelor's degree in a marketing, communications, and/or business-related field required.
• Minimum of five (5) years of marketing experience.
• Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.).
• Legal authorization to work in the United States.

Preferred Qualifications That Set You Apart:

• Solid understanding of various subject areas including integrated marketing, communications, media relations, product management, and sales enablement.
• Experience handling a marketing budget.
• Ability to work with global colleagues as part of a virtual team.
• Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability.

Our Culture & Commitment to You: At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $90,000-$125,000annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

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