Integrated Marketing Lead - Brand & Campaigns (Remote)

Whoop; Boston (MA); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Equity package

Benefits

Job summary

A leading performance and health company is hiring an Integrated Marketing Lead to drive brand development through strategic campaign management. You will create and manage insights-driven creative briefs that ensure brand consistency across all channels. The ideal candidate has 5–8 years of experience in brand marketing and excels at collaboration with creative and commercial teams. The role is based in Boston, with competitive salary ranging from $100,000 to $150,000 and benefits, encouraging diverse candidates to apply.

Qualifications

• 5–8 years of experience in brand marketing or integrated marketing roles.
• Demonstrated brief writing ability and brand integrity.
• Strong commitment to using AI tools in daily tasks.

Responsibilities

• Define and track brand health metrics with Analytics.
• Lead planning and orchestration of integrated brand campaigns.
• Support and lead relationships with brand and creative agencies.

Skills

Brand marketing expertise

Strategic thinking

Communication skills

Creative direction

Cross-functional collaboration

Job description

A leading performance and health company is hiring an Integrated Marketing Lead to drive brand development through strategic campaign management. You will create and manage insights-driven creative briefs that ensure brand consistency across all channels. The ideal candidate has 5–8 years of experience in brand marketing and excels at collaboration with creative and commercial teams. The role is based in Boston, with competitive salary ranging from $100,000 to $150,000 and benefits, encouraging diverse candidates to apply.