Global Head of Marketing, Instagram-Creators-Threads

Vamp; San Francisco (CA); On-site; USD 296,000 - 356,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Vamp is searching for a Global Head of Marketing for Instagram-Creators-Threads who will set the strategic vision across a broad portfolio. This role involves leading brand strategies, executing marketing plans, and influencing product strategy while working collaboratively across cross-functional teams.

The ideal candidate will have over 12 years of experience in brand and product marketing, with proven leadership skills and the ability to manage marketing investments effectively. Competitive compensation package includes a salary of $296,000 to $356,000 per year, along with bonuses, equity, and benefits.

Qualifications

• 12+ years in brand and product marketing.
• 10+ years in leadership roles.
• Experience managing multi-product portfolios.

Responsibilities

• Set strategic vision for the marketing portfolio.
• Lead marketing planning for Instagram and Threads.
• Influence product strategy across teams.

Skills

Brand marketing

Product marketing

Data analysis

Team leadership

Strategic vision

Education

Bachelor's Degree

Job description

Global Head of Marketing, Instagram-Creators-Threads

Responsibilities

• Set the strategic vision across the full portfolio.
• Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
• Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
• Shape brand evolution and competitive positioning & drive growth with critical audiences.
• Own the marketing strategy for important audiences across the portfolio.
• Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
• Build and scale the through‑creator marketing model.
• Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator‑led content that drives both brand and performance outcomes.
• Integrate AI into marketing strategy and operations.
• Embed AI into team workflows to drive step‑change productivity gains and lead the team toward an AI‑first operating model.
• Influence product strategy and cross‑functional priorities.
• Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to‑market strategies, and deliver integrated marketing that connects to measurable business outcomes.
• Build measurement frameworks and use data to drive decisions.
• Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.
• Manage significant marketing investment.
• Make resource allocation decisions across a multi‑product portfolio, balancing short‑term performance with long‑term brand building, and demonstrating ROI to C‑suite stakeholders.
• Develop and lead a world‑class marketing organization.
• Lead, inspire, and grow a large, multi‑disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.
• Foster a culture of excellence, inclusion, intellectual rigor, and speed.
• Represent the portfolio at the highest levels.
• Present to executive leadership, including C‑suite and CEO‑level reviews, with clarity, conviction, and data.
• Build influence and alignment across matrixed stakeholders.

Minimum Qualifications

• 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale
• 10+ years of experience with team leadership, cross‑functional team leadership, or team management
• Demonstrated track record of managing a multi‑product or multi‑brand portfolio with distinct brand identities and competing resource demands
• Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data
• Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions
• Experience building mass‑market consumer‑centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change
• Experience developing and executing large‑scale integrated marketing campaigns (online/offline, social, digital, events), including both brand‑building and acquisition marketing
• Experience sitting on executive leadership teams, influencing company‑level strategy, and presenting to C‑suite and executive stakeholders
• Experience partnering with product management, engineering, data science, research, creative, and other cross‑functional teams to shape product roadmaps and drive business results
• Experience managing significant marketing budgets and making portfolio‑level resource allocation trade‑offs
• Bachelor's Degree

Preferred Qualifications

• Experience leading consumer marketing for large‑scale tech brands
• Creator‑economy expertise and experience marketing with and through creators
• Incremental experience in product marketing and growth marketing
• Experience leading marketing for products at different maturity stages simultaneously (established global brands, high‑growth emerging products, brand transformations)

$296,000/year to $356,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].