Hybrid North America Retail Marketing Manager

THG; San Francisco (CA); Hybrid; USD 130,000 - 134,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401K matched up to 5%

Generous PTO

Disability insurance

Exclusive employee discounts on THG品牌

Hybrid work model

Job summary

THG Beauty is seeking a proactive Retail Marketing Manager to own North America retailer plans, activations and investment effectiveness. You will translate brand strategy into client-facing programs, managing calendars and budgets while leveraging performance insights to optimize spend.

You will lead cross-functional collaboration with Creative, Education, Planning and Finance to deliver campaigns, samples and retailer partnerships.

Qualifications

• Relevant experience in retail or trade marketing, ideally in prestige beauty. Direct experience working with Sephora marketing programs is highly preferred.
• Analytical skills and advanced Excel proficiency, including pivot tables, lookups and SUMIFS; able to evaluate activation performance, budgets and ROI.
• Experience executing retailer activations and managing marketing calendars, budgets and multiple deadlines.
• Excellent communication and presentation skills, including PowerPoint, with the ability to turn analysis into clear recommendations.
• Effective collaboration and influencing skills, with the ability to drive action across internal teams, retailer partners and vendors.
• Proactive, detail-oriented and adaptable, with the ability to navigate ambiguity, prioritize competing needs and adjust plans.

Responsibilities

• Develop and own the full retailer activation calendar, identifying marketing needs and growth opportunities based on client insights, sales trends and retailer priorities. Partner cross-functionally to align campaigns, launches and field activities.
• Identify opportunities to strengthen brand presence across retailer digital and in-store touchpoints. Develop recommendations for merchandising, product content and client messaging, partnering with Creative, Education and retailer teams to execute.
• Own sampling, gifts with purchase, retailer media placements and events, partnering with Field on in-store execution. Manage activation timelines, retailer submissions and approvals.
• Lead day-to-day relationships with retailer marketing teams to secure placements and activation opportunities. Align plans with Account Management on commercial priorities and retailer commitments.
• Recommend activation budgets and spend allocations for approval. Track commitments, invoices and actuals with Finance, flag variances and recommend adjustments within approved budgets.
• Define activation objectives and measurement plans with Account Management. Use Excel to evaluate sales lift, engagement, conversion, cost efficiency and ROI where data permits, accounting for underlying sales trends.
• Present activation results and recommend what to repeat, improve or stop and where to reallocate spend. Use client and competitive insights to develop new recruitment and repeat-purchase programs.
• Own retailer marketing briefs, asset submissions and execution approvals. Partner with global Marketing and Creative on messaging and assets, and with Planning and Operations on sample and gift quantities and delivery.

Skills

Retail marketing

Excel proficiency

Budget management

Campaign execution

Presentation skills

Cross-functional collaboration

Job description

THG Beauty is seeking a proactive Retail Marketing Manager to own North America retailer plans, activations and investment effectiveness. You will translate brand strategy into client-facing programs, managing calendars and budgets while leveraging performance insights to optimize spend.

You will lead cross-functional collaboration with Creative, Education, Planning and Finance to deliver campaigns, samples and retailer partnerships.