Integrated Marketing & Communications Lead

John Deere; Moline (IL); Sur place; USD 125 000 - 187 000; Plein temps

Avantages offerts par ce poste

Flexible work arrangements

Competitive base pay

401K and defined contribution

Healthcare benefits

Adoption assistance

Employee Assistance Programs

Tuition assistance

Fitness subsidies and on-site gyms

Charitable contribution match

Employee Purchase Plan

Vacation and Holiday Pay

Résumé du poste

John Deere is seeking an Integrated Marketing & Communications Manager in Moline, IL. This role leads dealer marketing activation, social media, PR, and demand-generation initiatives to grow the brand and drive customer engagement.

The position emphasizes leadership, cross-functional collaboration, and data-driven marketing with a focus on lifecycle campaigns and measurable pipeline impact.

Qualifications

• 5+ years of experience developing and executing B2B marketing campaigns.
• Experience leading social media, public relations, integrated marketing, digital marketing, or field marketing programs.
• Strong understanding of campaign performance measurement, lead generation, marketing analytics, and customer engagement strategies.

Responsabilités

• Lead integrated dealer marketing activation strategy, partnering with dealers to streamline and optimize campaigns across the customer journey.
• Lead social media and public relations programs that strengthen Deere's brand and generate measurable demand.
• Connect Deere's growth priorities to customers, dealers, media, and industry influencers through coordinated storytelling and campaigns.

Connaissances

B2B marketing campaigns

Social media management

Public relations

Digital marketing

Lead generation

Marketing analytics

People leadership

Formation

Bachelor's degree in Marketing

Outils

CRM systems

Marketing automation

AI in marketing

Description du poste

John Deere is seeking an Integrated Marketing & Communications Manager in Moline, IL. This role leads dealer marketing activation, social media, PR, and demand-generation initiatives to grow the brand and drive customer engagement.

The position emphasizes leadership, cross-functional collaboration, and data-driven marketing with a focus on lifecycle campaigns and measurable pipeline impact.