Growth Marketing Leader: Demand Gen & Integrated Campaigns

John Deere; Moline (IL); On-site; USD 167,000 - 250,000; Full time

Benefits offered by this job

Flexible work arrangements

Highly competitive base pay

Savings & Retirement benefits (401K)

Healthcare benefits with company match

Adoption assistance

Employee Assistance Programs

Tuition assistance

Fitness subsidies and on-site gyms

Charitable contribution match

Employee Purchase Plan & discounts

Vacation and Holiday Pay

Job summary

John Deere is seeking a Demand Generation & Integrated Marketing Manager to align marketing investments with commercial priorities and drive measurable demand and growth for Deere's Construction and Forestry segments.

You will lead campaigns, digital marketing, content, events, dealer co-marketing and brand activation, partnering with sales and channel teams to build a high‑performing marketing organization that delivers pipeline and revenue.

Qualifications

• 10+ years of progressive marketing leadership experience.
• Proven ability to drive demand generation and revenue growth.
• Experience leading B2B marketing, product/channel/integrated marketing.

Responsibilities

• Align marketing investments with commercial priorities to drive demand and growth.
• Lead campaigns, digital marketing, content, events, dealer co-marketing and brand activation.

Skills

Marketing leadership

B2B marketing

Demand generation

Channel marketing

Integrated marketing

Link investments to pipeline

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Job description

John Deere is seeking a Demand Generation & Integrated Marketing Manager to align marketing investments with commercial priorities and drive measurable demand and growth for Deere's Construction and Forestry segments.

You will lead campaigns, digital marketing, content, events, dealer co-marketing and brand activation, partnering with sales and channel teams to build a high‑performing marketing organization that delivers pipeline and revenue.