Integrated Campaigns Marketing Manager | Hybrid

MillerKnoll, Inc.; Holland (MI); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

MillerKnoll is seeking a Marketing Manager, Integrated Campaigns to transform established marketing strategies into high-impact external campaigns. The role drives awareness, engagement, and measurable growth across priority initiatives, channels, and audiences.

You will lead production and promotion of MillerKnoll's podcast and manage programs with strategic partners, ensuring campaigns align with brand standards and strategic goals.

Qualifications

• 5-7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
• Proven ability to execute complex, multi-initiative campaigns across industries and audience segments.
• Strong hands-on experience translating established strategies into campaign plans, briefs, content requirements, and activation programs.
• Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand generation campaigns.
• Experience working cross-functionally with sales, product, creative, and leadership teams.
• Experience producing podcasts, webinars, video series, or similar editorial programming preferred.

Responsabilités

• Translate customer journey and audience strategies into actionable external campaign plans and deliverables.
• Lead the execution of integrated external campaigns with briefs, activation plans, and deliverables.
• Serve as central campaign lead across priority initiatives and coordinate timelines and activation across channels.
• Coordinate with teams for sponsored content, web, email, social, PR, paid media, events, and other channels.
• Translate thought leadership and events into integrated promotional campaigns with content marketing.
• Oversee end-to-end production of MillerKnoll's podcast and promotional activation.
• Lead marketing programs with strategic partners and develop joint activation plans.
• Ensure assets and activations align with positioning, messaging, and brand standards.

Connaissances

B2B marketing

Integrated campaigns

Digital marketing

Campaign planning

Cross-functional

Podcast production

Description du poste

MillerKnoll is seeking a Marketing Manager, Integrated Campaigns to transform established marketing strategies into high-impact external campaigns. The role drives awareness, engagement, and measurable growth across priority initiatives, channels, and audiences.

You will lead production and promotion of MillerKnoll's podcast and manage programs with strategic partners, ensuring campaigns align with brand standards and strategic goals.