Marketing Manager - Integrated Campaigns

MillerKnoll, Inc. in; Holland (MI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

MillerKnoll is seeking a Marketing Manager, Integrated Campaigns to transform established marketing strategies into high-impact external campaigns. The role drives awareness, engagement, and measurable growth across priority initiatives, channels, and audiences.

You will lead production and promotion of MillerKnoll's podcast and manage programs with strategic partners, ensuring campaigns align with brand standards and strategic goals.

Qualifications

• 5-7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
• Proven ability to execute complex, multi-initiative campaigns across industries and audience segments.
• Strong hands-on experience translating established strategies into campaign plans, briefs, content requirements, and activation programs.
• Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand generation campaigns.
• Experience working cross-functionally with sales, product, creative, and leadership teams.
• Experience producing podcasts, webinars, video series, or similar editorial programming preferred.

Responsibilities

• Translate customer journey and audience strategies into actionable external campaign plans and deliverables.
• Lead the execution of integrated external campaigns with briefs, activation plans, and deliverables.
• Serve as central campaign lead across priority initiatives and coordinate timelines and activation across channels.
• Coordinate with teams for sponsored content, web, email, social, PR, paid media, events, and other channels.
• Translate thought leadership and events into integrated promotional campaigns with content marketing.
• Oversee end-to-end production of MillerKnoll's podcast and promotional activation.
• Lead marketing programs with strategic partners and develop joint activation plans.
• Ensure assets and activations align with positioning, messaging, and brand standards.

Skills

B2B marketing

Integrated campaigns

Digital marketing

Campaign planning

Cross-functional

Podcast production

Job description

Why join us? Our purpose is design for the good of humankind. Its the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone. The Marketing Manager, Integrated Campaigns is responsible for transforming established marketing strategies into high-impact external campaigns that drive awareness, engagement, and measurable growth. This role leads the development and execution of campaign deliverables across priority initiatives, coordinating activation across audiences, segments, and channels. The Marketing Manager also leads the production and promotion of MillerKnoll's podcast and leads marketing programs with strategic partners. This is a hybrid position and is in office 4 days a week at the Design Yard in Holland, MI and works from home 1 day a week.

Key Responsibilities

• Partner with the Senior Manager, Marketing Operations & Demand Generation to translate customer journey, audience, and campaign strategies into actionable external campaign plans and deliverables.
• Lead the execution of integrated external campaigns, developing briefs, activation plans, and other deliverables needed to bring established strategies to market.
• Serve as the central campaign lead across priority initiatives, coordinating timelines, deliverables, dependencies, and activation across teams and channels.
• Partner with team members who lead sponsored content, web, email, social, PR, paid media, events, and other channels to ensure campaign components come together as a cohesive audience experience.
• Work closely with content marketing to translate thought leadership, research, events, webinars, product stories, and other priority content into integrated promotional campaigns.
• Lead the end-to-end production of MillerKnoll's podcast, including editorial planning, topic development, guest and stakeholder coordination, production management, and promotional activation.
• Lead marketing programs with MillerKnoll's strategic partners, developing joint activation plans, campaign deliverables, content, and promotional opportunities that support shared objectives.
• Ensure campaign assets and channel activations are aligned with MillerKnoll's positioning, messaging, brand standards, and established campaign strategy.
• Maintain visibility to campaign timelines, deliverables, dependencies, and risks, addressing executional issues that could affect campaign quality or launch readiness.
• Communicate campaign progress, results, insights, and recommendations to stakeholders throughout the campaign lifecycle.
• Help establish and continuously improve campaign execution practices, templates, and workflows that increase consistency, efficiency, and scalability.

Requirements

• 5-7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
• Proven ability to execute complex, multi-initiative campaigns across industries and audience segments.
• Strong hands-on experience translating established strategies into campaign plans, creative briefs, content requirements, deliverables, and activation programs.
• Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand generation campaigns.
• Experience working cross-functionally with sales, product, creative, and leadership teams.
• Experience producing podcasts, webinars, video series, or similar editorial programming preferred.
• Exceptional communication, planning, and stakeholder management skills.
• Data-informed mindset with the ability to use campaign performance insights to improve execution.

Who We Hire?

Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities. This organization participates in E-Verify Employment Eligibility Verification.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. MillerKnoll is a collective of design brands coming together to remake modern for the 21st century.

Want to be part of a team that’s making a positive impact? From creating spaces that help people live and work better to lifting our local and global communities, MillerKnoll is working hard to make a difference. Join us as we design a more equitable, sustainable, and beautiful future together.