Hybrid Marketing Manager - Integrated Campaigns Lead

Magnum Ice Cream Co.; South Burlington (VT); Hybrid; USD 89,000 - 133,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Life insurance

Disability benefits

Parental leave

Sick leave

Paid vacation and holidays

Voluntary benefits

Job summary

Magnum Ice Cream Company seeks a Marketing Manager to plan and execute fully integrated, cross-channel campaigns that reflect our values and brand identity. You will lead creative development, manage external partners, and apply data-driven insights to optimize performance.

The role emphasizes collaboration with agencies, a strong grasp of digital marketing and social platforms, and an agile, results-oriented approach in a hybrid work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of marketing experience with demonstrated success leading integrated campaigns.
• Experience planning, managing, and executing marketing communications programs.
• Experience working with agencies, vendors, and external partners.
• Strong understanding of digital marketing and social media platforms.
• Familiarity with Ben & Jerry's mission and values in marketing.

Responsibilities

• Plan fully integrated, cross-channel marketing campaigns that reflect brand values.
• Lead development and execution of marketing communications programs.
• Manage creative development processes and asset production.
• Collaborate with agencies and external partners to deliver campaigns.
• Leverage data and trends to guide marketing decisions and optimizations.
• Coordinate multiple stakeholders and tight timelines with strong organization.

Skills

Marketing strategy

Cross-channel campaigns

Digital marketing

Social media marketing

Project management

Agile methodologies

Creative development

Vendor management

Data-driven decisions

Communication skills

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Microsoft Office

Canva

Job description

Magnum Ice Cream Company seeks a Marketing Manager to plan and execute fully integrated, cross-channel campaigns that reflect our values and brand identity. You will lead creative development, manage external partners, and apply data-driven insights to optimize performance.

The role emphasizes collaboration with agencies, a strong grasp of digital marketing and social platforms, and an agile, results-oriented approach in a hybrid work environment.