Integrated Campaigns Leader - AI-Driven Growth

HARVEY; New York (NY); On-site; USD 164,000 - 246,000; Full time

Job summary

Harvey is seeking an Integrated Campaigns Lead to define and execute Harvey’s global campaign strategy. You will oversee audience research, messaging, and cross-functional programs to drive awareness, engagement, and revenue while building an AI-native campaign engine.

You will orchestrate teams across marketing, product, and sales, shaping go-to-market priorities and ensuring measurable outcomes with advanced analytics and a strong emphasis on storytelling and impact.

Qualifications

• 8+ years of B2B marketing experience in enterprise software or high-growth SaaS.
• Track record of building and scaling marketing programs and teams.
• Strong ability to translate audience insight into differentiated positioning.

Responsibilities

• Set Harvey’s global integrated campaign strategy across audiences and narratives.
• Turn audience insights into credible, differentiating messaging.
• Translate company priorities into market-facing programs with cross-functional partners.
• Orchestrate digital, social, communications, events, and partnerships into cohesive campaigns.
• Build measurement systems with KPIs, dashboards, and attribution signals.
• Hire and develop a high-performing marketing team.
• Raise the creative and strategic bar in campaign thinking and execution.
• Apply AI to audience research, creative development, personalization, and performance analysis.

Skills

B2B marketing

Integrated campaigns

Demand generation

Go-to-market programs

Team leadership

Cross-functional collaboration

AI fluency

Strategic storytelling

Job description

Harvey is seeking an Integrated Campaigns Lead to define and execute Harvey’s global campaign strategy. You will oversee audience research, messaging, and cross-functional programs to drive awareness, engagement, and revenue while building an AI-native campaign engine.

You will orchestrate teams across marketing, product, and sales, shaping go-to-market priorities and ensuring measurable outcomes with advanced analytics and a strong emphasis on storytelling and impact.