Integrated Campaign Manager, Security

Presidio, Inc.; New York (NY); Vor Ort; USD 100.000 - 140.000; Vollzeit

Zusammenfassung

Presidio seeks an Integrated Campaign Manager, Security to design and execute multi‑channel demand generation programs that align to Security priorities and accelerate pipeline across target accounts. You will partner with Product Marketing, Sales, Field Marketing, Digital, Partner Marketing and more to translate themes into campaigns, events, content, and sales enablement.

This role builds scalable playbooks for teams across the organization.

Aufgaben

• Build and execute integrated demand generation campaigns aligned to Security business priorities, target accounts, buyer personas, and growth objectives.
• Develop campaign strategies that connect thought leadership, solution messaging, digital engagement, events, content, and sales activation into a unified experience.
• Translate annual and quarterly business goals into scalable campaign plans that drive awareness, engagement, pipeline, and revenue across the Security buyer journey.
• Partner with Product Marketing to bring Security solutions and value propositions to market through compelling, differentiated campaign narratives.
• Own end‑to‑end campaign management with key stakeholders to include; planning, asset development, launch, optimization, reporting, and stakeholder communications.
• Coordinate and partner with key team members to execute across channels including: Digital advertising and paid media, Email marketing and nurture programs, Web experiences and landing pages, Content syndication, Webinars and virtual events, Industry events and conferences, Partner marketing initiatives, Sales activation and enablement materials.
• Ensure all campaign assets, activities, and execution plans are delivered on time and aligned to campaign objectives.
• Drive marketing‑sourced and marketing‑influenced pipeline for Security solutions.
• Manage campaign performance against key KPIs: engagement, MQLs, qualified opportunities, pipeline creation, conversion rates, and revenue contribution.
• Continuously analyze campaign performance and optimize investments, messaging, audience targeting, and channel mix.
• Bring an AI mindset to campaign development and management. From content creation and audience segmentation to personalization and performance optimization (in partnership with other departments).
• Use AI tools to accelerate campaign performance, improve targeting precision, and reduce time‑to‑market without sacrificing brand quality or message integrity.
• Contribute to a culture of experimentation and intelligent automation within the demand generation function.
• Partner closely with Sales leaders and Field Marketing to align campaigns with territory, industry, and account‑level priorities.
• Collaborate with Marketing Operations to ensure accurate campaign tracking, attribution, lead management, and reporting.
• Work with Partner Marketing to ensure Security campaign frameworks can be activated through channel and technology partner programs.

Jobbeschreibung

Presidio, Where Teamwork and Innovation Shape the Future

At Presidio, we’re at the forefront of a global technology revolution, transforming industries through cutting‑edge digital solutions and next‑generation AI. We empower businesses—and their internal customers—to achieve more through innovation, automation, and intelligent insights.

The Role

We are seeking a highly motivated and results‑driven Integrated Campaign Manager, Security to develop and execute thematic marketing campaigns that drive awareness, engagement, pipeline, and revenue growth across Presidio's Security portfolio. Reporting to the Vice President of Demand Generation, this role serves as the central marketing leader responsible for translating Security business priorities into impactful, multi‑channel campaigns that accelerate net‑new acquisition, customer expansion, and sales pipeline. The right candidate combines strategic thinking with exceptional execution skills and has deep experience managing complex B2B campaigns across digital, content, field, partner, and sales motions.

This is a highly collaborative, cross‑functional role that requires strong partnership with Product Marketing, Sales, Field Marketing, Digital, Partner Marketing, Content, Marketing Operations, SDR teams, and external partners. You will create cohesive pipeline generation programs that drive measurable business outcomes by leveraging established themes and working in lockstep with the VP, Demand Generation. Beyond executing Security campaigns, this person will build campaign frameworks and playbooks that can be adopted and adapted by Field Marketing, Partner Marketing, and other teams across the organization.

Responsibilities include:

Integrated Campaign Strategy & Planning

• Build and execute integrated demand generation campaigns aligned to Security business priorities, target accounts, buyer personas, and growth objectives.
• Develop campaign strategies that connect thought leadership, solution messaging, digital engagement, events, content, and sales activation into a unified experience.
• Translate annual and quarterly business goals into scalable campaign plans that drive awareness, engagement, pipeline, and revenue across the Security buyer journey.
• Partner with Product Marketing to bring Security solutions and value propositions to market through compelling, differentiated campaign narratives.

Campaign Execution & Orchestration

• Own end‑to‑end campaign management with key stakeholders to include; planning, asset development, launch, optimization, reporting, and stakeholder communications.
• Coordinate and partner with key team members to execute across channels including:
  • Digital advertising and paid media
  • Email marketing and nurture programs
  • Web experiences and landing pages
  • Content syndication
  • Webinars and virtual events
  • Industry events and conferences
  • Partner marketing initiatives
  • Sales activation and enablement materials
• Ensure all campaign assets, activities, and execution plans are delivered on time and aligned to campaign objectives.

Pipeline Generation & Revenue Impact

• Drive marketing‑sourced and marketing‑influenced pipeline for Security solutions.
• Manage campaign performance against key KPIs: engagement, MQLs, qualified opportunities, pipeline creation, conversion rates, and revenue contribution.
• Continuously analyze campaign performance and optimize investments, messaging, audience targeting, and channel mix.

AI-Powered Campaign Development

• Bring an AI mindset to campaign development and management. From content creation and audience segmentation to personalization and performance optimization (in partnership with other departments).
• Use AI tools to accelerate campaign performance, improve targeting precision, and reduce time‑to‑market without sacrificing brand quality or message integrity.
• Contribute to a culture of experimentation and intelligent automation within the demand generation function.

Cross‑Functional Leadership

• Partner closely with Sales leaders and Field Marketing to align campaigns with territory, industry, and account‑level priorities.
• Collaborate with Marketing Operations to ensure accurate campaign tracking, attribution, lead management, and reporting.
• Work with Partner Marketing to ensure Security campaign frameworks can be activated through channel and technology partner programs.