Insurance Sales Development Leader

Farmers Insurance Group; San Francisco (CA); On-site; USD 72,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Health Insurance

Dental Insurance

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Job summary

Farmers Insurance District Office in San Francisco seeks an energetic Insurance Sales Development Leader to build and train a growing team of insurance sales producers on the sales floor. You will coach live conversations, implement One Call Close, and work with the District Manager to recruit and develop producers toward agency ownership.

Target producer monthly production and a high-performing team are core goals.

Qualifications

• Active California Property & Casualty license.
• Proven experience in personal lines insurance sales.
• Demonstrated ability to consistently achieve sales production goals.
• Strong understanding of insurance quoting, lead conversion, objection handling, follow-up, and closing techniques.
• Excellent communication, interpersonal, and motivational skills.
• Ability to coach, train, and develop insurance producers with varying experience levels.
• Comfortable providing real-time sales coaching and participating directly in the sales process.
• Strong organizational skills and ability to manage multiple producers, priorities, and performance objectives.
• Proficiency with CRM systems, sales technology, and performance reporting.

Responsibilities

• Lead, motivate, and develop a team of 2–10 insurance sales producers.
• Complete the Insurance Sales Lab One Call Close Masterclass and implement its sales methodology.
• Conduct daily sales huddles, role-playing exercises, and structured coaching sessions.
• Provide hands-on assistance with prospect conversations, objection handling, quoting, follow-up, and closing.
• Establish individual production goals and hold producers accountable for achieving them.
• Coach producers toward a minimum of $40,000 in monthly new business premium, with focus on continuous improvement.
• Monitor sales activity, conversion rates, pipeline performance, and individual producer results.
• Partner with the District Manager to recruit, interview, and select insurance sales producers.
• Lead onboarding, training, and development for new team members.
• Identify performance gaps and opportunities for improvement.
• Develop career pathways toward sponsoring Farmers agencies or agency ownership.
• Build a positive, energetic, accountable, and performance-driven team environment.
• Manage daily sales floor activities and CRM utilization.
• Monitor lead response times, follow-up activity, and closing performance.
• Coordinate with sponsoring agency owners to support producer development.
• Maintain accurate sales reporting and communicate progress toward objectives.

Skills

Insurance sales

Coaching

CRM proficiency

Communication skills

Time management

Tools

CRM systems

Lead management tools

Phone systems

Sales dashboards

Job description

Job Description

Build a Sales Team. Develop Future Agency Leaders. Get Rewarded for Their Success.

Are you an experienced insurance sales professional who loves closing business but gets even more satisfaction from helping others succeed?

We are looking for an energetic, results-driven Insurance Sales Development Leader to build, train, and lead a growing team of insurance sales producers at our Farmers Insurance District Office.

This is a hands‑on leadership opportunity for someone who understands the insurance sales process, knows how to motivate producers, and wants to develop a team capable of consistently delivering exceptional results.

You will work directly with the District Manager to grow a sales development program that recruits promising insurance professionals, provides structured sales training, and prepares successful producers for long-term careers with Farmers Insurance agencies, including potential agency ownership.

Our goal is to build and develop a high‑performing team of 10 producers, with each producer consistently achieving a minimum of $40,000 in monthly new business premium. The Sales Coach will provide the training, coaching, and accountability necessary to help producers reach this benchmark, while developing top performers to achieve significantly higher production levels.

What Makes This Opportunity Different?

You won't be sitting behind a desk reviewing sales reports. You'll be on the sales floor, coaching live conversations, helping producers close business, celebrating wins, and building a winning sales culture.

You'll receive training in the One Call Close methodology and lead the implementation of this structured sales process across your team.

Compensation and Benefits

• Guaranteed base salary of $72,000 annually ($6,000 monthly).
• Performance bonus equal to 1% of eligible new business premium produced by your team.
• Target annual compensation of $81,600–$120,000 as the team grows and achieves production goals, with additional upside potential.
• 10 paid days off annually.
• Six paid holidays.
• Full-time, W-2 employment.
• In‑person position at the Farmers Insurance District Office.
• This is an opportunity to build something meaningful: a productive sales organization and a pipeline of future insurance agency leaders.

Benefits

• Paid Time Off (PTO)
• Health Insurance
• Dental Insurance
• Mon-Fri Schedule
• Career Growth Opportunities
• Retirement Plan

Responsibilities

Sales Leadership and Coaching

• Lead, motivate, and develop a team of 2–10 insurance sales producers.
• Complete the Insurance Sales Lab One Call Close Masterclass and implement its sales methodology throughout the team.
• Conduct daily sales huddles, role‑playing exercises, and structured coaching sessions.
• Provide hands‑on assistance with prospect conversations, objection handling, quoting, follow‑up, and closing.
• Establish individual production goals and hold producers accountable for achieving them.
• Coach producers toward a minimum of $40,000 in monthly new business premium, with a focus on continuous improvement and higher production.
• Monitor sales activity, conversion rates, pipeline performance, and individual producer results.

Recruiting and Team Development

• Partner with the District Manager to recruit, interview, and select insurance sales producers.
• Lead onboarding, training, and professional development for new team members.
• Identify producer strengths, performance gaps, and opportunities for improvement.
• Develop career pathways for successful producers to transition into sponsoring Farmers agencies or pursue agency ownership opportunities.
• Build a positive, energetic, accountable, and performance‑driven team environment.

Sales Operations and Performance

• Manage daily sales floor activities and maintain consistent execution of the sales process.
• Ensure producers effectively utilize CRM systems, lead management tools, and communication technology.
• Monitor lead response times, follow‑up activity, appointment setting, quoting, and closing performance.
• Work directly with the District Manager to evaluate team performance, identify growth opportunities, and improve results.
• Coordinate with sponsoring agency owners to support producer development and successful transitions.
• Maintain accurate sales reporting and communicate progress toward district production objectives.

Requirements

• Active California Property & Casualty insurance license.
• Proven experience in personal lines insurance sales, including auto, homeowners, and related insurance products.
• Demonstrated ability to consistently achieve sales production goals.
• Strong understanding of insurance quoting, lead conversion, objection handling, follow‑up, and closing techniques.
• Excellent communication, interpersonal, and motivational skills.
• Ability to coach, train, and develop insurance producers with varying experience levels.
• Comfortable providing real‑time sales coaching and participating directly in the sales process.
• Strong organizational skills and ability to manage multiple producers, priorities, and performance objectives.
• Proficiency with CRM systems, sales technology, and performance reporting.
• Ability to work full‑time, in person at the district office.

Preferred Qualifications

• Previous insurance sales management, team leadership, or producer coaching experience.
• Sales experience with State Farm, Allstate, or another established insurance agency or carrier.
• Experience recruiting, onboarding, and training insurance sales professionals.
• Familiarity with structured insurance sales training programs and consultative sales methodologies.
• Experience with lead management platforms, phone systems, and sales performance dashboards.
• Bilingual English/Spanish communication skills.
• A genuine interest in mentoring early‑career insurance professionals and developing future agency owners.

Ideal Candidate

You are a proven insurance salesperson who leads by example. You bring energy to the sales floor, enjoy helping others improve, and know how to turn training into measurable production. You are approachable, accountable, competitive, and motivated by the success of your team.