Instructional Designer — Create Impactful, Engaging Learning

Genuine Parts Company; Atlanta (GA); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Genuine Parts Company's NAPA Learning & Development team seeks an Instructional Designer to create engaging learning experiences that build skills and performance. You will translate business needs into instructor-led, virtual, digital, and blended solutions across the full content lifecycle.

You will collaborate with L&D managers, SMEs, and stakeholders to design, develop, test, and maintain learning materials that meet quality standards and drive measurable outcomes.

Qualifications

• Bachelor’s degree in instructional design or related field.
• 3+ years of instructional design or talent development experience.
• Knowledge of adult learning theory, instructional design models, learner-centered design, and assessment practices.
• Experience developing instructor-led, virtual, and digital learning solutions.
• Proficiency with e-learning authoring, presentation, and multimedia tools; Articulate 360, Adobe Captivate, Synthesia, or similar tools preferred.
• Experience partnering with SMEs and stakeholders to develop practical learning content and manage feedback.
• Strong project management, organization, writing, and attention to detail; LMS experience required, with Workday Learning preferred.

Responsibilities

• Apply adult learning theory and instructional design methodologies to create engaging learning solutions that drive adoption, performance improvement, and business results.
• Develop instructor-led, virtual instructor-led, e-learning, microlearning, video, job aids, facilitator guides, participant materials, and other learning resources.
• Write clear, measurable learning objectives, curriculum outlines, scripts, storyboards, knowledge checks, assessments, and evaluation tools aligned to performance outcomes.
• Translate complex operational, technical, and business content into accurate, accessible, and learner-friendly training materials.
• Ensure learning assets meet standards for instructional quality, accessibility, branding, usability, and LMS deployment.
• Partner with L&D Managers to design, develop, launch, maintain, and improve learning solutions that support business-unit and enterprise priorities.
• Collaborate with SMEs, facilitators, business leaders, and cross-functional partners to identify learner needs, validate content, and deliver accurate, on-target learning solutions.
• Lead content-development discussions to clarify critical job tasks, performance expectations, learner needs, and operational requirements.
• Manage stakeholder feedback, review cycles, approvals, and scope to maintain progress and meet project timelines.

Skills

Project management

Instructional design

LMS experience

Adult learning

Writing

Education

Bachelor’s degree in Instructional Design or related field

Tools

Articulate 360

Adobe Captivate

Synthesia

Workday Learning

Job description

Genuine Parts Company's NAPA Learning & Development team seeks an Instructional Designer to create engaging learning experiences that build skills and performance. You will translate business needs into instructor-led, virtual, digital, and blended solutions across the full content lifecycle.

You will collaborate with L&D managers, SMEs, and stakeholders to design, develop, test, and maintain learning materials that meet quality standards and drive measurable outcomes.