Institutional Sales Lead

RootstockLabs; United States; Remote; USD 150,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation package

Remote work from Europe & LatAm

Paid vacation and sick leave

Learning sponsorship and language/cert

Job summary

RootstockLabs is seeking a proactive capital-raiser to own end-to-end fundraising for an institutional Bitcoin-denominated fund. You will source allocators, manage the full cycle from first contact to signed subscription, and close deals independently.

You will leverage a strong network in digital assets and traditional finance, while navigating AML/KYC and fund marketing considerations in an early stage business. The role is fully remote across international regions.

Qualifications

• 2+ years in digital asset or regulated investment sales.
• Demonstrated client book with $15M+ raises.
• Strong network of Bitcoin holders and allocators.
• Proficient in Bitcoin, DeFi, BTC collateralised lending, and fund structures.
• Understanding of fund marketing, solicitation and AML/KYC.
• Self-starter with disciplined CRM and processes.

Responsibilities

• Build and own a qualified pipeline of allocators across L1 foundations, treasuries, ecosystem funds, family offices, miners and high net worth Bitcoin holders.
• Run the full raise cycle: prospecting, first meetings, needs discovery, mandate and suitability, terms, and close through to signed subscription.
• Work with the Fund Management team on share class terms and side letters suited to each allocator.
• Represent the fund at industry events and across institutional networks, feeding allocator demand back into strategy and product.
• Keep the CRM and pipeline tracker current, and participate in weekly pipeline reviews.

Skills

Digital asset sales

Client book management

Bitcoin network

AML/KYC knowledge

CRM discipline

Fund marketing

Tools

CRM software

Job description

ABOUT THE ROLE

RootstockLabs is seeking a hunter to help raise capital for an institutional grade, BTC denominated fund that is being built from the ground up. The fund gives institutional and private Bitcoin holders a regulated vehicle to put their Bitcoin to work, unlocking yield and managing credit risk across a mixed portfolio of strategies, and bridging traditional institutional demand with Bitcoin native yield generation.

You will own capital raising end to end: self sourcing institutional allocators, carrying each opportunity from first contact through to a signed subscription or facility, and closing it yourself. There is no existing book to inherit.

KEY RESPONSIBILITIES

Capital raising

• Build and own a qualified pipeline of allocators across L1 foundations and treasuries, ecosystem funds, family offices, miners and high net worth Bitcoin holders, sourced through your own network and disciplined outbound rather than inbound.
• Run the full raise cycle: prospecting, first meetings, needs discovery, mandate and suitability, terms, and close through to signed subscription.
• Work with the Fund Management team on share class terms and side letters suited to each allocator, so proposals are credible and deliverable.

Market and operations

• Represent the fund at industry events and across institutional networks, and feed allocator demand back into fund strategy and product.
• Keep the CRM and pipeline tracker current, contribute to weekly pipeline reviews, and operate strictly within marketing, solicitation and AML/KYC rules.

WHAT YOU BRING

• At least 2 years in digital asset or regulated investment sales, ideally raising for funds or selling yield and lending strategies. Less is considered from a directly comparable seat, such as a digital asset lending or yield platform.
• A demonstrable client book: you have owned the sales cycle and know the clients, ideally raising $15 million or more.
• A strong, active network of Bitcoin holders and allocators (miners, DATCOs, L1 foundations, family offices, high net worth individuals); a broader digital asset network is also valuable.
• Working fluency in Bitcoin, DeFi, BTC collateralised lending, collateral management and fund structures, with the comfort to hold both commercial and technical conversations.
• A clear understanding of fund marketing, solicitation and investor eligibility rules, and AML/KYC.
• A self starting, resilient and collaborative temperament, and the discipline to keep CRM and process tight in an early stage business.

NICE TO HAVE

• Experience in capital raising from traditional finance.
• Experience raising for a regulated fund, ideally a Cayman SPC or similar structure.
• A record selling yield or lending products into other digital assets (for example Ethereum or XRP), with a transferable client base.
• Exposure to hashrate or miner finance, structured or private credit, tokenisation or real world assets.
• Experience as the first or an early commercial hire in a scaling business.
• Familiarity with Rootstock, Bitcoin L2s or merged mining.

ROOTIES BENEFITS

At RootstockLabs, we do not just offer a job, we offer a community. Here is what you can expect when you join us:

• Competitive compensation package and unique benefits designed to support your growth and well-being.
• 100% remote work from Europe and Latin America, with access to global CoWorking spaces.
• Work-life balance: paid vacation and sick leave days.
• Continuous learning: access to training programs, language courses and annual learning sponsorship.