Insights Manager & Moderator

Marketing Management Analytics, Inc.; Norwalk, Northern (CT, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Ipsos in New York/Norwalk seeks a Qualitative Insight Manager to lead qualitative consumer research projects across the USA and beyond. You will plan, moderate, and report findings, collaborating with field teams and clients to deliver actionable insights. Strong English, project management, and a passion for cross-cultural research are essential.

Hybrid work options available. Join a thought-leading agency driving behavioral economic approaches and impactful marketing solutions for global

Qualifications

• Experience in qualitative consumer research (min 3 years).
• Project Management understanding and experience.
• Excellent level of expression and sophistication in written and spoken English.
• Focus group moderation experience (1+ years).
• Strong analytical ability to derive insights beyond stated preferences.
• Passion for international exposure and cross-cultural research.

Responsibilities

• Understand client background and requests; participate in kickoff calls and briefs.
• Contribute to research plan development adhering to best practices.
• Direct projects from start to finish with fieldwork collaboration.
• Moderate FG/f2f and online sessions.
• Attend field online/offline and manage client servicing tasks.
• Write and present strategic findings in PowerPoint.
• Lead debrief presentations and contribute to marketing activities.

Skills

Qualitative research

Project management

English proficiency

Moderation

PowerPoint

Video editing

Online qual projects

Independent work

Analytical ability

Global exposure

Tools

20/20 platform

Recollective

FF

Job description

Is your next opportunity as an Insight Managerwith PRS IN VIVO Qualitative?

We are a full-service Market Research company specializing inPackaging, Shopper and New Product Development. We seek independent thinkers who will apply their critical reasoning skills to provide our clients with the best solutions to their business questions. We encourage our staff to challenge the status quo innovating and proposing new solutions for the benefit of PRS IN VIVO and our clients.

We have open position in our USA office for a Qualitative Insight Manager to be responsible for the implementation of qualitative consumer research studies for USA and outside.

This is an exciting opportunity to join a thought leadership market research agency which is ever expanding and known for its pioneering of behavioral economic science approaches.

Responsibilities

• To understand the background and intent of client requests (participating in kick-off calls, reviewing proposals and market research briefs)
• Input on the development of research plans and proposals (adhering to PRS IN VIVO best practices, services, and visual guidelines)
• Managing / directing projects from start to finish including close collaboration with fieldwork department
• Moderating f2f and online
• Attending field online/offline - responsibilities include client servicing (backroom), moderator briefing, leading initial on-site research debriefs
• Writing and presenting strategic reports of findings in PowerPoint
• Leading / assisting with debrief presentations
• Actively participate in internal and external marketing activities developing white papers, participate in client events, conferences, LinkedIn posts, etc
• Experience in qualitative consumer research (minimum 3 years)
• Project Management understanding and experience.
• Excellent level of expression and sophistication in written and spoken English
• Shopper/packaging/ NPD/ retail research experience is a plus
• Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus
• Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights
• Passion for international exposure and interest in understanding behaviors across cultures
• Advanced level of PowerPoint, video editing is a plus
• Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc
• Proven ability to take responsibility, think analytically and to communicate clearly
• Must be able to work independently, yet be comfortable asking questions
• Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things

Requirements:

• Experience in qualitative consumer research (minimum 3 years)
• Project Management understanding and experience.
• Excellent level of expression and sophistication in written and spoken English
• Shopper/packaging/ NPD/ retail research experience is a plus
• Focus group moderation experience (1+ years); Unilever or P&G accreditation / references a plus
• Strong analytical ability - able to see past claimed preferences and behaviors to understand the true underlying insights
• Passion for international exposure and interest in understanding behaviors across cultures
• Advanced level of PowerPoint, video editing is a plus
• Experience setting up online qual projects including online communities with providers like 20/20, Recollective, FF, etc.
• Proven ability to take responsibility, think analytically and to communicate clearly
• Must be able to work independently, yet be comfortable asking questions
• Curious and creative, non-stop learning attitudes, ready to go beyond standard approaches and trial things

About the Team

The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

Job Info

• Job Identification 8066
• Job Category Research
• Locations New York, NY, United States Norwalk, CT, United States (Hybrid)