Insights Director

Ipsos; Chicago (IL); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Generous PTO

Comprehensive health insurance plans

Wellness benefits

Flexible workplace policy

Career development opportunities

Job summary

Ipsos in Chicago, IL is seeking an experienced research professional to lead multi‑phase market studies from proposal through debrief. You will shape project plans, design questionnaires, analyze findings, and present strategic insights to clients.

The role emphasizes quantitative and qualitative analysis, strong writing, and the ability to drive revenue growth by expanding relationships with clients and vendors.

Qualifications

• 8+ years of experience in a top research consultancy, brand strategy at an ad agency, or related market research environment.
• BA/BS degree in a related field.
• Experience with quantitative and qualitative analysis.
• Proven ability to take responsibility, think analytically, and communicate clearly.
• Understanding of questionnaire design and creation.
• Knowledge and interest in new-tech and digital research solutions.
• Strong writing and analytical ability – converting data into stories.
• Clear written and oral communication with clients, vendors, and internal teams.
• Experience creating instruction materials for internal and external field partners.
• Experience attending client briefings and debriefs.
• Good understanding of quantitative metrics and combined qual‑quant project execution and analysis.
• Strong experience in qualitative consumer research.
• IT skills focusing on Word, Excel, PowerPoint; video editing is a plus.
• Ability to work independently and comfortably ask questions.

Responsibilities

• Understand the background and intent of client requests (participating in kick‑off calls, reviewing proposals and market research briefs)
• Develop a deeper understanding of clients’ categories and key competitors
• Lead the development of research plans and proposals, adhering to IN VIVO best practices, services, and visual guidelines
• Get involved in the research process as needed, including screening, questionnaire design, and scripting surveys
• Manage and direct projects from start to finish in close collaboration with PM and fieldwork departments
• Write and present strategic reports of findings in PowerPoint
• Assist with (and eventually lead) debrief presentations
• Develop or learn to develop client relationships beyond individual studies to grow revenue

Skills

Quantitative analysis

Qualitative analysis

Questionnaire design

Client communication

Report writing

New-tech / digital research

Independent work

PowerPoint

Video editing

Industry market research experience

Education

BA/BS degree

Tools

PowerPoint

Video editing

Job description

Key Responsibilities

• Understand the background and intent of client requests (participating in kick‑off calls, reviewing proposals and market research briefs)
• Develop a deeper understanding of clients’ categories and key competitors
• Lead the development of research plans and proposals, adhering to IN VIVO best practices, services, and visual guidelines
• Get involved in the research process as needed, including screening, questionnaire design, and scripting surveys
• Manage and direct projects from start to finish in close collaboration with PM and fieldwork departments
• Write and present strategic reports of findings in PowerPoint
• Assist with (and eventually lead) debrief presentations
• Develop or learn to develop client relationships beyond individual studies to grow revenue

Ideal Candidate

• 8+ years of experience in a top research consultancy, brand strategy at an ad agency, or related market research environment, ideally with CPG/FMCG or shopper/packaging/NPDr/retail research
• BA/BS degree in a related field
• Experience with quantitative and qualitative analysis
• Proven ability to take responsibility, think analytically, and communicate clearly
• Understanding of questionnaire design and creation
• Knowledge and interest in new-tech and digital research solutions
• Strong writing and analytical ability – converting data into stories
• Clear written and oral communication with clients, vendors, and internal teams
• Experience creating instruction materials for internal and external field partners
• Experience attending client briefings and debriefs
• Good understanding of quantitative metrics and combined qual‑quant project execution and analysis
• Strong experience in qualitative consumer research
• IT skills focusing on Word, Excel, PowerPoint; video editing is a plus
• Ability to work independently and comfortably ask questions

Citizenship: Must be a US citizen.

Benefits

• Generous paid time off (PTO)
• Comprehensive health insurance plans
• Wellness benefits
• Flexible workplace policy
• Career development opportunities
• Estimated base salary range: $125,000 to $135,000 (in accordance with NY/CO/CA/WA law)

Equity and Diversity Statement

Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.