Analytics Manager: AI-Driven Marketing Insights

Publicis Groupe; El Segundo, Northern (CA, KY); Hybrid; USD 89,000 - 136,000; Full time

Job summary

Publicis Groupe's Saatchi Analytics team is seeking an Analytics Manager to partner with account teams, strategists, media teams, and clients to transform complex marketing data into actionable recommendations. You will deliver insights that influence creative and media strategy, improve campaign performance, and build client confidence.

The role requires thriving in ambiguity, connecting data into compelling stories, leveraging AI and modern tools, and communicating complex ideas clearly to

Qualifications

• 5–8 years of experience in marketing, advertising, media, or analytics.
• Experience across paid media channels, including social, display, etc.
• Business consulting – frame analytical findings within business objectives & marketing strategies
• Cross-functional leadership skills
• Project management – juggle multiple workstreams and prioritize accordingly.
• Familiarity with agency data, platforms, and methodologies (Google CM360/Flashtalking; adserving; surveys; dynamic creative; social metrics)
• Foundational analytical skills & tool knowledge (Excel; statistical thinking; SQL; Python or R; Tableau/Power BI)

Responsibilities

• Build scalable processes for ingesting and organizing campaign performance data.
• Analyze creative performance across campaigns and channels; identify meaningful patterns and drivers of success.
• Translate data into actionable business insights; develop hypotheses and testing opportunities.
• Build frameworks to classify creative attributes and identify themes that outperform.
• Present findings to senior client stakeholders; influence creative strategy through data.

Skills

Marketing analytics

Paid media analytics

Cross-functional leadership

Project management

Excel

SQL

Python or R

Tableau/Power BI

Tools

Google CM360/Flashtalking

Adserving & media metrics

Survey measurement

Dynamic creative

Social media metrics

Job description

Publicis Groupe's Saatchi Analytics team is seeking an Analytics Manager to partner with account teams, strategists, media teams, and clients to transform complex marketing data into actionable recommendations. You will deliver insights that influence creative and media strategy, improve campaign performance, and build client confidence.

The role requires thriving in ambiguity, connecting data into compelling stories, leveraging AI and modern tools, and communicating complex ideas clearly to