Insights Analyst: Consumer Insights & Analytics

Ipsos in US; New York (NY); On-site; USD 60,000 - 65,000; Full time

Job summary

Ipsos is seeking an Insights Analyst to support development and execution of primary research and data analysis across Parsippany, Norwalk, or NYC locations. You will draft materials, verify data, and tailor client reporting to objectives while collaborating with teams to deliver actionable insights.

The role emphasizes research methods, data visualization, collaboration, and ongoing learning, including opportunities to train in market research tools and techniques.

Qualifications

• 1 year of experience in market research, data analytics, or marketing.
• Fluent in English with strong written and verbal communication skills.
• Experience with Forsta Surveys (Decipher/Focus Vision) preferred.
• Proficient in Microsoft Word, PowerPoint and Excel.
• Ability to build and maintain internal and external client relationships.

Responsibilities

• Support the development, execution and analysis of primary research activities, including crafting discussion guides and questionnaires and producing stimulus and field materials.
• Draft data specifications and verify data files.
• Conduct initial analysis and tailor reporting to client objectives.
• Participate in client briefings and debriefs.
• Utilize data visualization techniques to communicate insights to clients.
• Perform quality checks on key deliverables for accuracy and quality.
• Assist colleagues and client partners in using analytics to address business challenges.
• Cultivate understanding of market sectors and competitor activities to strengthen client relationships.

Skills

Market research

Data analysis

Project management

Communication

Microsoft Word

PowerPoint

Excel

Client relationships

English fluency

Education

Bachelor's degree in market research or related field

Tools

Forsta Surveys

Job description

Ipsos is seeking an Insights Analyst to support development and execution of primary research and data analysis across Parsippany, Norwalk, or NYC locations. You will draft materials, verify data, and tailor client reporting to objectives while collaborating with teams to deliver actionable insights.

The role emphasizes research methods, data visualization, collaboration, and ongoing learning, including opportunities to train in market research tools and techniques.