Insights Analyst

Ipsos in US; New York (NY); On-site; USD 60,000 - 65,000; Full time

Job summary

Ipsos is seeking an Insights Analyst to support development and execution of primary research and data analysis across Parsippany, Norwalk, or NYC locations. You will draft materials, verify data, and tailor client reporting to objectives while collaborating with teams to deliver actionable insights.

The role emphasizes research methods, data visualization, collaboration, and ongoing learning, including opportunities to train in market research tools and techniques.

Qualifications

• 1 year of experience in market research, data analytics, or marketing.
• Fluent in English with strong written and verbal communication skills.
• Experience with Forsta Surveys (Decipher/Focus Vision) preferred.
• Proficient in Microsoft Word, PowerPoint and Excel.
• Ability to build and maintain internal and external client relationships.

Responsibilities

• Support the development, execution and analysis of primary research activities, including crafting discussion guides and questionnaires and producing stimulus and field materials.
• Draft data specifications and verify data files.
• Conduct initial analysis and tailor reporting to client objectives.
• Participate in client briefings and debriefs.
• Utilize data visualization techniques to communicate insights to clients.
• Perform quality checks on key deliverables for accuracy and quality.
• Assist colleagues and client partners in using analytics to address business challenges.
• Cultivate understanding of market sectors and competitor activities to strengthen client relationships.

Skills

Market research

Data analysis

Project management

Communication

Microsoft Word

PowerPoint

Excel

Client relationships

English fluency

Education

Bachelor's degree in market research or related field

Tools

Forsta Surveys

Job description

Title: Insights Analyst

Location: Parsippany NJ, Norwalk, or NYC

Who We Are
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we’re proud to share we’ve received our Great Place to Work Certification for 2022!

Job Description
Title: Insights Analyst
Location: Parsippany NJ, Norwalk, or NYC
Who We Are
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we’re proud to share we’ve received our Great Place to Work Certification for 2022!About PRS IN VIVO
PRS IN VIVO is a global leader in market research, specializing in shopper research, packaging tests, and product testing for over 30 years. PRS IN VIVO is part of the Ipsos Group.With regional operations in the US, France, the UK, Germany, Switzerland, Italy, China, and Singapore, PRS IN VIVO supports clients worldwide. While many research companies focus on fast, low-cost solutions, PRS IN VIVO remains committed to high-quality, customized research leveraging behavioral science expertise.What makes this role important at Ipsos?
The Insights Analyst role is best suited to someone who is an emerging research executive who wishes to further develop their competency in primary market research methods, and/or data collection in a research capacity. You’ll need a passion for numbers, a strong work ethic driven by self‑motivation, the desire to learn and develop your skills. The ability to pivot and reset priorities and a flexible work environment is a strength that will be critical in this fast growing organization.What You Can Expect To Be Doing

• Support the development, execution, and analysis of primary research activities, including crafting discussion guides and questionnaires, as well as consulting on and producing stimulus and field materials.
• Draft data specifications and verify data files.
• Conduct initial analysis of findings and collaborate with colleagues to tailor reporting to client objectives.
• Participate in client briefings and debriefs.
• Utilize data visualization techniques to effectively communicate insights that inspire and inform clients.
• Perform quality checks on key deliverables to ensure accuracy and the highest quality standards.
• Assist colleagues and client partners in using analytics to address business and communication challenges.
• Cultivate an understanding of relevant market sectors and competitor activities to strengthen client relationships.
• Develop skills for responsible and collaborative work, seek growth opportunities through training (including MRS and Be. Sci).

This might be the job for you if you have:

• Passionate about understanding consumers and the role brands play in their lives
• Passionate about understanding marketing effectiveness and improving ROI for brands
• Natural curiosity and understanding of consumer behaviors, their mindset, needs and wants, which constantly drives you to answer the “why”
• Very detail oriented and organized with strong analytical skills
• Ability to multi‑task and juggle multiple projects at the same time in a fast‑paced environment
• Fluent in both written and spoken English. Additional languages are considered a plus
• Excellent leadership and project management skills
• Must be able to build and maintain internal and external client relationships
• Analytical and creative with your approach to problem solving
• Highly flexible and adaptable when faced with ambiguity, and open to learning new things
• Must be proficient in Microsoft Word, PowerPoint, and Excel
• Strong listening, written & oral communication skills
• Ideally, 1 year experience in market research, data analytics, or marketing
• Preferable to have experience with Forsta Surveys (also known as Decipher/Focus Vision)
• Experience working with CPG and FMCG brands a plus

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $60,000 to $65,000. Your final base salary will be determined based on several non‑discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.What’s In It For You
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.Benefits
To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit : Why Work at Ipsos | US Why Work at Ipsos | CAInclusive Workplace Commitment
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.About Us
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data‑driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!About The Team
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully‑articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best‑in‑class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.