Inside Sales Representative (B2B)

National Lift Truck, Inc.; Franklin Park (IL); On-site; USD 47,700 - 58,300; Full time

Benefits offered by this job

401(k) with company match

Medical, Dental, and Life Insurance

Flexible spending account

Paid time off

Referral program

Job summary

A family-owned material handling company in Franklin Park seeks an Inside Sales Representative to drive revenue growth by nurturing leads and understanding customer needs. The ideal candidate has a high school diploma, 1-3 years in sales, and strong communication skills. The position offers a base salary of $53,000 plus commissions, with target income potential between $65,000 and $80,000.

Qualifications

• 1–3 years in customer service, inside sales, or B2B development preferred.
• Ability to problem-solve and negotiate effectively.
• Experience engaging with customers at all organizational levels.

Responsibilities

• Nurture inbound and outbound leads and conduct discovery calls.
• Assess customer needs and ensure seamless handoff to sales managers.
• Track leads and maintain opportunity records in Salesforce.

Skills

Strong verbal and written communication skills

Highly organized

Customer focus

Self-motivated and goal-oriented

Education

High school diploma or equivalent

Tools

Salesforce

Basic MS Office Suite

Job description

Are you a proactive and results-driven individual with a passion for building lasting customer relationships? Join our dynamic business to business (B2B) sales team as an Inside Sales Representative and be part of a team where you can drive your own success in a supportive environment. As an Inside Sales Rep, you’ll play a vital role in driving revenue growth for our family-owned business in the material handling equipment and services industry by nurturing warm leads and conducting discovery calls with industrial, commercial, and construction business customers to understand their needs and offer tailored solutions.

Duties and Responsibilities

As an Inside Sales Rep, you’ll play a vital role in building customer relationships and driving revenue growth by

• Engaging Warm Leads – Nurture inbound and outbound leads, follow up on website inquiries, and conduct discovery calls to understand customer needs and present them with tailored solutions.
• Qualifying Opportunities – Initiate contact with prospective and current customers, assess their needs, and ensure seamless handoff to Outside Sales/Territory Managers.
• Supporting Sales Efforts – Partner with Outside Sales/Territory Managers to grow accounts, re-engage dormant customers, and identify opportunities for additional business.
• Managing CRM Activities – Track leads, update records, and maintain a healthy pipeline of opportunities in Salesforce.
• Building Knowledge – Develop expertise in National Lift Truck’s products, services, and value propositions to position yourself as a trusted resource for customers.
• Additional Responsibilities: Flexibility to assist with other sales-related duties.

Qualifications – What You’ll Need to Succeed

• Education: High school diploma or equivalent required
• Experience: 1–3 years in customer service, inside sales, or B2B development preferred. Industry experience is a strong plus.
• Communication Skills: Strong verbal and written communication skills with the ability to problem-solve and negotiate. Confident in engaging with customers at every level in the organization, from service techs to business owners.
• Organizational & Computer Skills: Highly organized with accurate data-entry skills. Basic MS Office Suite experience needed. Salesforce experience a plus.
• Mindset: Self-motivated, goal-oriented, and comfortable working both independently and in a team setting.
• Customer Focus: Passion for delivering exceptional service and building long-term relationships.
• Location: Franklin Park, IL
• In-Person, office environment with occasional visits to warehouse/shop settings
• Monday – Friday, 8:00am-5:00pm
• 401(k) with company match
• Medical, Dental, and Life Insurance
• FSA/Flexible spending account
• Paid time off
• Referral program

Compensation

• Salary: $53,000/year base salary plus commissions and bonuses. Target income $65,000-$80,000/year uncapped
• Bonus Opportunities: Uncapped commissions opportunities, bonuses, and profit sharing opportunities

We are always looking for great talent! If you’re interested in joining the National Lift Truck team but don’t see an open position that fits your skills and experience, please Contact Us .

About National Lift Truck

At National Lift Truck, we deliver exceptional service and personalized, comprehensive material handling equipment and aerial lift solutions to help industrial, commercial, and construction businesses operate seamlessly and drive long-term success. As a family-owned company with an experienced and knowledgeable team, we aim to build long-term partnerships with our customers by being highly responsive to their needs and consistently delivering quality service and solutions.