Position Summary
The Inside Sales Representative – Growth is responsible for generating new business and expanding WASH’s customer base through proactive prospecting, lead generation, competitive conversions, and closing new sales opportunities.
This role is primarily focused on growth, not day-to-day account management or renewal activity. The Inside Sales Representative – Growth will work closely with Field Sales Leaders and District Sales Managers (DSMs) to identify and pursue opportunities, build qualified pipeline, and convert prospects into new WASH customers.
Success in this role will be measured by new business signed, machines added, qualified pipeline generated, conversion rate, and achievement of sales targets at the appropriate return on investment (ROI).
Responsibilities
- Proactively prospect for new customers through outbound calling, email, lead follow-up, referrals, competitive intelligence, and targeted campaigns.
- Identify and pursue competitive conversion opportunities within assigned markets and territories.
- Build and maintain a consistent pipeline of qualified new-business opportunities.
- Conduct discovery with prospective customers to understand their current laundry program, contract status, equipment needs, pain points, and decision-making process.
- Clearly communicate WASH's value proposition and differentiate WASH from competitors.
- Develop quotes, proposals, leases, and other sales documentation necessary to move opportunities through the sales process.
- Negotiate and close new business within established pricing, ROI, and approval guidelines.
- Partner with DSMs and field sales leadership on larger or more complex opportunities requiring an in-person sales presence.
- Generate appointments and qualified opportunities for field sales while independently closing opportunities appropriate for the inside sales channel.
- Maintain disciplined follow-up with prospects throughout the sales cycle.
- Identify opportunities to increase machine count and revenue within targeted customer portfolios when appropriate.
- Maintain accurate opportunity, pipeline, activity, and customer information within CRM.
- Develop market and competitive knowledge, including competitor relationships, contract timing, ownership changes, and other events that create sales opportunities.
- Meet or exceed monthly, quarterly, and annual growth targets.
- Maintain strong working relationships with Sales, Operations, Marketing, Finance, and other support departments.
- Demonstrate urgency, accountability, integrity, and a strong focus on execution and results.
- Perform other duties as assigned.
Key Performance Measures
Performance will be primarily measured on:
- New locations signed
- Qualified pipeline created
- Sales activity and prospecting effectiveness
- Achievement of monthly and annual growth quotasDeal quality and adherence to ROI/pricing requirements
- CRM pipeline accuracy and sales-cycle discipline
Requirements
- Bachelor's degree in business or related field from an accredited university or college, or equivalent professional sales experience.
- Minimum of 2 years of successful inside sales, business development, or new-business sales experience.