Inside Sales Representative

Crane Authentication (NXT); Lancaster (Lancaster County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Annual Bonus scheme

25 days’ annual leave plus national holidays

Private Health plus comprehensive wellbeing offering

Company Pension Scheme

Job summary

A leading authentication solutions company is looking for an Inside Sales Representative to drive lead generation and account management. This role involves managing smaller key accounts, conducting outreach, and closing contracts. The ideal candidate has over 3 years of experience in sales, preferably in authentication and brand protection markets. The position is based in Lancaster, PA, offering a competitive salary ranging from $70,000 to $100,000 along with various benefits including a bonus scheme and health insurance.

Qualifications

• Minimum of 3+ years in an inside sales or lead generation role.
• Experience within the Authentication and Brand Protection market is preferred.

Responsibilities

• Execute sales campaigns to identify and qualify leads.
• Manage and nurture smaller key accounts.
• Conduct outreach through phone calls and emails.
• Maintain an organized pipeline of leads.
• Align with marketing on campaign strategies.
• Close contracts and take leads through the sales process.
• Track activities and opportunities using CRM tools.
• Meet and exceed lead generation and conversion targets.
• Stay informed about industry trends.
• Provide regular reports on lead generation activities.

Skills

Lead generation

Account management

Sales pipeline management

CRM tools proficiency

Job description

Inside Sales Representative

As a partner to businesses and governments, Crane Authentication offers expertise and cutting‑edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust our team of 1,250 people for their expertise in R&D, security design, engineering and data‑driven insights. We are an integral part of Crane NXT, a c$2 billion dollar business with over 5,000 associates.

Job Summary

We are seeking a dynamic and results‑driven Inside Sales Representative to join our growing sales team. The successful candidate will be responsible for generating and qualifying leads with new clients through targeted sales campaigns, managing and growing smaller accounts and utilizing phone and email outreach to secure new logos. As an Inside Sales Rep, you will play a crucial role in expanding our customer base and driving revenue growth.

Responsibilities

• Lead Generation & Qualification: Execute sales campaigns to identify and qualify leads with potential new clients and contribute to target customer lists alongside Marketing, Product Management, Sales Enablement and Sales functions.
• Account Management and Development: Manage and nurture smaller key accounts, ensuring awareness of the full suite of Crane Authentication products and services across the physical and digital range.
• Outreach & Engagement: Conduct phone calls and send emails to prospective clients, effectively communicating our value proposition and generating interest.
• Sales Pipeline Management: Maintain an organized pipeline of leads, ensuring timely follow‑ups and capturing customer feedback to refine campaign messaging and strategies.
• Collaboration: Work closely with the marketing team to align on campaign strategies and with the sales team to hand off qualified leads for values in excess of pre‑agreed thresholds.
• Close Contracts: Take leads below pre‑agreed values from identification through qualification, quoting and closing.
• CRM Management: Utilize CRM tools to track activities, leads and opportunities. Ensure all interactions are logged and information is up to date.
• Performance Metrics: Meet and exceed monthly and quarterly targets for lead generation and conversions.
• Market Research: Stay informed about industry trends, competitive landscape and client needs to tailor outreach strategies effectively.
• Reporting: Provide regular reports on lead generation activities, campaign effectiveness and sales performance to senior management.

Skills and Experience

• Minimum of 3 + years in an inside/internal sales or lead generation role, preferably within the Authentication and Brand Protection market or in a comparable solution‑based sales environment.
• Ideally experienced with government solutions or authentication/brand protection products.

What’s in it for me?

• Annual Bonus scheme.
• 25 days’ annual leave plus national holidays.
• Private Health plus comprehensive wellbeing offering.
• Company Pension Scheme.

Legal and Diversity

Crane Authentication is part of Crane NXT. Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect and authenticate what matters most to its customers. We receive a high number of applications, so apologies if we are unable to provide specific feedback. If we feel you are a fit for the role, we’ll be in contact.

We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.

Location & Salary

Lancaster, PA – $70,000.00 – $100,000.00