Inside Sales Coordinator

CTi Controltech; San Ramon (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Holidays

Parental leave

Wellness resources

Employee referrals

Job summary

CTi Controltech, part of Flow Control Group, is seeking a Technical Inside Sales Representative in San Ramon, CA. You will manage key customer accounts, drive revenue through upselling and cross-selling, and coordinate with outside sales, operations and engineering to ensure seamless order fulfillment.

Responsibilities include developing account plans, analyzing trends, and using CRM tools to track opportunities, while explaining product features of liquid level measurement and other automation

Qualifications

• 1–2 years in inside sales, account management, or a customer-facing role in industrial/technical product environment.
• Proven ability to grow revenue through upselling and cross-selling with existing accounts.
• Experience supporting pricing, margin, and quoting decisions with sales leadership.
• Experience using CRM systems and coordinating across internal teams.

Responsibilities

• Develop and maintain strong relationships with assigned customer accounts.
• Act as the primary contact for inquiries, issues, and requests.
• Proactively monitor account performance and identify growth opportunities.
• Upsell, cross-sell, and expand product usage within accounts.
• Explain product applications, features and benefits, and assist with special orders.
• Address customer concerns promptly to ensure high satisfaction.
• Oversee order fulfillment and resolve issues effectively.
• Educate customers on new products, features, and services.
• Collaborate with business development to nurture leads.
• Use CRM to track and manage sales opportunities.
• Coordinate with outside sales, engineering, and operations on customer strategies.
• Assist quoting activity and order entry; determine pricing and margin during quotes.
• Serve as product knowledge expert in liquid level measurement.

Skills

Inside sales

Account management

CRM systems

Quoting & pricing

Cross-selling

Technical knowledge

Tools

CRM software

Job description

About Us

CTI is a leading provider of industrial automation and control solutions, helping manufacturers improve productivity, efficiency, and performance. We specialize in automation technologies including robotics, motion control, machine vision, pneumatics, and industrial control systems. Backed by experienced engineers and strong application expertise, CTI partners with customers to develop innovative, reliable solutions that solve complex automation challenges and optimize manufacturing operations.

Visit our website: cti-ct.com

Responsibilities & Qualifications

The Technical Inside Sales Representative is responsible for developing and maintaining strong customer relationships, acting as the primary point of contact for inquiries, issues, and sales opportunities. This role focuses on driving revenue growth by identifying upselling and cross‑selling opportunities, expanding product usage within existing accounts, and proactively addressing customer needs. They analyze account trends, monitor market activity, and adjust sales strategies to maximize margin. Additionally, they collaborate with internal teams, including outside sales, operations, and business development—to ensure seamless customer experiences and long‑term account success.

Core Job Duties

• Develop and maintain strong relationships with assigned customer accounts
• Act as the primary point of contact for customer inquiries, issues, and requests
• Proactively monitor account performance and identify growth opportunities
• Responsible for upselling, cross‑selling, and expanding product usage within accounts
• Gain customer acceptance by explaining product applications, including product features & benefits, assisting with special orders and specialty applications.
• Address customer concerns promptly, ensuring high satisfaction levels
• Responsible for order fulfillment and work to resolve issues effectively
• Educate customers on new products, features, and services
• Collaborate with business development teams to nurture leads
• Utilize CRM tools to track and manage sales opportunities
• Work closely with internal teams, such as outside sales, engineering, and operations, to align on customer strategies
• Support quoting activity and order entry for all customers
• Determine pricing and margin percentages during quoting in collaboration with Outside Sales.
• Act as a product knowledge expert in liquid level measurement.

Works Closely with Sales Leadership and Outside Sales

• Ensure sales plans are executed to increase revenues and margins
• Maintain a high level of customer satisfaction
• Work with internal team to develop annual forecasts
• Make recommendations regarding potential new products and markets
• Suggest sales promotions, pricing, or literature (marketing) ideas to increase sales

Required Experience

• Minimum 1-2 years of experience in inside sales, technical sales, account management, or a customer-facing role within an industrial, manufacturing, or technical product environment
• Proven experience managing existing customer accounts and looking for opportunities for revenue growth and upselling
• Demonstrated ability to support or influence pricing, margin, and quoting decisions in collaboration with sales leadership or outside sales teams
• Experience using CRM systems
• Background in order management, customer issue resolution, and cross-functional coordination

Skills & Competencies

• Ability to exercise independent judgment in prioritizing customer needs and recommending commercial solutions
• Strong consultative selling skills with the ability to explain technical features and benefits to customers
• Excellent communication, organization, and time-management skills
• Comfortable balancing strategic account responsibilities with transactional sales support

CTi Controltech is proud to be part of Flow Control Group (FCG), a leading solutions provider of technically oriented products and services in flow control, fluid handling and process, industrial automation, and life sciences. Through its network of specialized companies across North America, FCG delivers mission‑critical products, engineering expertise, and customer solutions to a wide range of industries.

Why Build a Career with Us?

Everyone’s an Owner of the Company

• Because every team member contributes to Flow Control Group’s success, employees share in that success through a broad-based ownership program available across our portfolio companies.

Competitive Benefits

• Enjoy a comprehensive benefits package that includes Medical, Dental, and Vision coverage, competitive 401(k) matching, paid time off, holidays, parental leave, wellness resources, and employee referral programs.

The Climb Financial Program

• Your financial wellbeing matters. Through Flow Control Group’s Climb Financial Program, employees have access to tools and resources designed to support both immediate needs and long‑term goals. Programs may include emergency assistance funds, earned wage access, financial coaching, low-cost loan options, retirement planning resources, and opportunities to build long‑term wealth through employee ownership.

Training & Development

• FCG University is available to all employees, offering access to more than 80,000 learning courses to help you build new skills and advance your career.

Career Growth Opportunities

• With a growing network of brands across North America, Flow Control Group provides opportunities for advancement, cross‑functional experience, mentorship, and professional development in a supportive environment where your contributions make an impact.

Equal Opportunity Employer

Flow Control Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other legally protected status.

Pay Transparency

Min: USD $80,000.00/Yr., Max: USD $100,000.00/Yr.