Inside Business Development Rep: Demand Gen & ABM

Security 101; Richmond (VA); On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Prescription coverage

Life insurance

Disability insurance

401(k) match

Paid holidays

PTO

Job summary

Security 101 is seeking an Inside Business Development Representative (BDR) who will generate qualified pipeline by engaging prospective customers, existing accounts, and marketing leads through strategic outbound prospecting and data-driven sales campaigns.

Working with Marketing and the field sales organization, you will accelerate revenue and support ABM initiatives while identifying cross-sell and upsell opportunities across the installed base.

Qualifications

• 1-3 years of business development, inside sales, lead generation, or sales development experience.
• Excellent communication and organizational skills.
• Comfortable with high-volume outbound prospecting.
• Experience with CRM platforms (HubSpot preferred).
• Experience in electronic security, physical security, technology, SaaS, or B2B solution sales preferred.

Responsibilities

• Identify and engage new prospective customers through outbound calling, email, LinkedIn, and digital prospecting.
• Generate qualified appointments and opportunities for outside sales.
• Research target accounts, decision makers, and buying centers.
• Maintain consistent prospecting activity to achieve pipeline goals.
• Conduct proactive outreach to existing customers to uncover cross-sell, upsell, refresh, service, and managed services opportunities.
• Partner with Marketing to execute ABM follow-up, webinar follow-up, event follow-up, digital campaigns, target account campaigns, vertical initiatives, product launches, and territory sales plays.
• Specialize in assigned vertical markets as needed.
• Schedule qualified discovery meetings and document customer intelligence in CRM.
• Collaborate with Marketing and Sales to improve campaigns and messaging.

Skills

Outbound prospecting

CRM (HubSpot)

Lead qualification

Communication

Organization

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Job description

Security 101 is seeking an Inside Business Development Representative (BDR) who will generate qualified pipeline by engaging prospective customers, existing accounts, and marketing leads through strategic outbound prospecting and data-driven sales campaigns.

Working with Marketing and the field sales organization, you will accelerate revenue and support ABM initiatives while identifying cross-sell and upsell opportunities across the installed base.