Innovation Director, New Ventures & Growth

Bobbie; United States; Remote; USD 188,000 - 220,000; Full time

Job summary

Bobbie is seeking a Director of Innovation to lead the New Ventures team, owning from opportunity to commercialization and scale. You will guide cross-functional workstreams across R&D, Clinical, Insights, Marketing, Growth, Finance, Regulatory, and Operations to build a robust pipeline of New Ventures and bring them to market with rigorous test-and-learn and ROI-driven approaches.

You will shape consumer propositions, pricing, GTM models, and channel strategies, ensuring alignment with Bobbie's

Qualifications

• 8-10 years of experience in product marketing, innovation, or brand management within CPG.
• 3+ years leading or managing cross-functional teams and direct reports.
• Proven track record of bringing new products from concept through commercialization.

Responsibilities

• Build Bobbie's New Ventures Innovation Pipeline.
• Bring New Categories & Formats to Market.
• Own Test, Learn & In Market Validation.
• Prove New Businesses & Transition Them to the Core.
• Build Bobbie's Innovation Engine.

Skills

Product marketing

Innovation management

Brand management

Cross-functional leadership

ROI analysis

Financial modeling

Regulatory knowledge (FDA)

Data visualization

Co-manufacturing partnerships

Tools

IRI/Circana

Nielsen

SPINS

Job description

Bobbie is seeking a Director of Innovation to lead the New Ventures team, owning from opportunity to commercialization and scale. You will guide cross-functional workstreams across R&D, Clinical, Insights, Marketing, Growth, Finance, Regulatory, and Operations to build a robust pipeline of New Ventures and bring them to market with rigorous test-and-learn and ROI-driven approaches.

You will shape consumer propositions, pricing, GTM models, and channel strategies, ensuring alignment with Bobbie's