Innovation Brand Lead — Shape Breakthrough Beverages

Constellation Brands; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Constellation Brands in Atlanta is seeking an Innovation Manager to drive disruptive product ideas within our Wine & Spirits portfolio. You will lead cross‑functional teams, develop strategic foundations, and translate consumer insights into scalable initiatives.

You will partner with agencies, manage projects from concept to launch, and help strengthen the innovation culture across the Growth & Innovation Team.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or related field.
• 5 years of experience in a CPG company with at least 3 years in brand marketing and innovation.
• Strong interest in lifestyle marketing and beverage alcohol categories.
• Ability to bring structure to ambiguity and work in a matrix environment.
• Proven ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Lead ideation sessions to develop consumer- and category-driven innovation recommendations.
• Create new innovation platforms from concept to liquid, design, and positioning.
• Manage agencies and cross-functional partners to support new product development.
• Test and validate ideas with insights partners using qualitative and quantitative methods.
• Apply design thinking to create standout, consumer-focused innovations.
• Capture feedback and align leadership around business cases and positioning.

Skills

Brand marketing

Innovation

Cross-functional leadership

P&L experience

Financial acumen

Consumer insights

Project management

Strategic thinking

Communication skills

Education

Bachelor’s degree

MBA

Job description

Constellation Brands in Atlanta is seeking an Innovation Manager to drive disruptive product ideas within our Wine & Spirits portfolio. You will lead cross‑functional teams, develop strategic foundations, and translate consumer insights into scalable initiatives.

You will partner with agencies, manage projects from concept to launch, and help strengthen the innovation culture across the Growth & Innovation Team.