Influencer & PR Intern (Then I Met You)

Soko Glam; New York (NY); Hybrid; USD 19,000 - 28,000; Full time

Job summary

Soko Glam is seeking an Influencer & PR Intern in Dumbo, Brooklyn (Hybrid: 2-3 days in office per week). The role offers hands-on experience in influencer marketing, PR strategy, and campaign execution within the beauty industry.

You will support creator relationships, gifting, seeding, and campaign tracking while contributing fresh ideas to grow brand awareness. During the internship, you’ll be paired with a supervisor for on-the-job training and projects, plus learning components across

Qualifications

• Strong organizational and time-management skills.
• Proactive, resourceful self-starter who takes initiative.
• Strong eye for identifying engaging content creators.
• Strong understanding of social media platforms and influencer trends.
• Excellent written and verbal communication skills.
• Ability to collaborate within a team and build relationships with influencers.
• Thrives in a fast-paced, entrepreneurial environment.
• Proficiency in G Suite (Gmail, Sheets, Slides, Docs).
• Passion for skincare and beauty industry.

Responsibilities

• Influencer Program Support: Manage influencer outreach and track content for seeding programs.
• Campaign Coordination: Create content briefs for UGC, seeding campaigns, and paid influencer partnerships.
• Research & Talent Scouting: Identify creators aligned with brand values and objectives; monitor beauty trends.
• Relationship Management: Communicate with partners, ensure deadlines, review content, track campaigns.
• Tracking & Reporting: Monitor mentions, content, and performance; support weekly/monthly reporting.
• Community Management: Engage influencers across social channels and nurture partnerships.
• PR & Event Lists Maintenance: Keep influencer/PR lists organized and up-to-date.
• PR & Event Support: Assist with events, launches, guest lists, gifting, and media tracking as needed.

Skills

Influencer marketing

Campaign coordination

Research & talent scouting

Relationship management

Tracking & reporting

Community management

PR & influencer lists maintenance

Event support

Tools

G Suite

Job description

Position: Intern, PR & Influencer

Location: Dumbo, Brooklyn (Hybrid: 2-3 days in office per week, based on your schedule and the team’s needs)

Reporting to: Manager, Brand Marketing & Partnerships

Position Type: Intern
Hours: 20-25 hours per week

Start Date: Spring 2027, January–June

Compensation: $17.00 per hour

Overview

This internship offers hands‑on experience in influencer marketing, PR strategy, and campaign execution within the beauty industry. As an Influencer & PR Intern at Then I Met You, you will support key initiatives to enhance brand visibility and build authentic relationships with influencers. You'll gain hands‑on experience supporting creator relationships, influencer gifting and seeding, talent scouting, campaign tracking, and PR activations while contributing fresh ideas to help grow our community and strengthen brand awareness. This is an exciting opportunity to work closely with a passionate marketing team and contribute to the growth of a dynamic beauty brand.

During the internship program, participants will be paired with a supervisor who will provide them with on‑the‑job training and projects. The program also incorporates additional learning components focused on professional development, exposure to various functional business areas, and the opportunity to interact with senior executives.

Key Responsibilities

• Influencer Program Support: Manage influencer outreach, assist with packing and shipping mailers, and track content for the evergreen seeding program.
• Campaign Coordination: Create content briefs for user‑generated content (UGC), seeding campaigns, and paid influencer partnerships.
• Research & Talent Scouting: Research and identify high‑quality, emerging and established creators who align with the brand's values, target audience, and campaign objectives. Stay on top of beauty trends and emerging talent to recommend new partnership opportunities.
• Relationship Management: Assist with influencer communication, ensure partners meet deadlines, review and monitor content, and track campaign performance.
• Tracking & Reporting: Monitor influencer mentions, creator content, and campaign performance. Maintain accurate trackers and databases, support weekly and monthly reporting, and help identify notable content, trends, and performance insights.
• Community Management: Support day‑to‑day influencer and creator community engagement across social media, including monitoring and responding to DMs, comments, and creator inquiries to nurture relationships and identify partnership opportunities.
• PR & Influencer Lists Maintenance: Update and maintain influencer and PR lists to keep campaigns organized and efficient.
• PR & Event Support: Assist with influencer events, product launches, and brand activations, including guest lists, RSVPs, vendor research, gifting, and event‑day logistics. Support press outreach coordination and media tracking as needed.

Qualifications

• Exceptional organizational and time-management skills with attention to detail.
• Proactive, resourceful self-starter who takes initiative, learns quickly, and follows through on assignments.
• Strong eye for identifying engaging, high‑quality content creators who align with a brand's audience and values.
• Strong understanding of social media platforms, influencer culture, and trends.
• Excellent written and verbal communication skills.
• Ability to collaborate well within a team and build relationships with influencers and ambassadors.
• Thrives in a fast‑paced, entrepreneurial environment.
• Proficiency in G Suite (Gmail, Sheets, Slides, and Docs).
• Passion for the evolving skincare and beauty industry.

This role is perfect for someone passionate about influencer marketing and eager to gain real‑world experience in a fast‑moving beauty brand. You will have the opportunity to work creatively, learn new skills, and make meaningful contributions to impactful campaigns.

The hourly rate for this role is $17.00/hour.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.