Influencer Marketing Specialist — Remote

Wm Bolthouse Farms Inc; United States; Remote; USD 37,000 - 41,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Group Life and AD&D

Voluntary Life and AD&D

Disability Insurance

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking an Influencer Marketing Coordinator to drive brand awareness and consumer engagement by supporting influencer strategy across platforms. You will help shape how consumers connect with Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON brands.

You will bring a pulse on culture and trends, be highly organized, data-driven, proactive, and willing to roll up your sleeves in a fast-paced environment.

Qualifications

• 1-2+ years of experience in influencer marketing, PR, social media, or a related field.
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
• Highly organized with exceptional attention to detail and ability to manage multiple projects and deadlines; proficient in Excel.
• Strong written and verbal communication skills with the ability to build relationships with creators, agencies, vendors, and internal partners.
• Data-driven mindset with an ability to understand and communicate campaign performance and insights.
• Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms.
• Experience with influencer sourcing, campaign management, and/or analytics platforms preferred.

Responsibilities

• Manage the day-to-day logistics of the influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.
• Support VIP gifting programs from ideation and asset production through fulfillment and delivery.
• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit and objectives.
• Support the development and execution of influencer campaigns across social platforms, including talent coordination and creator relations.
• Support influencer events and activations, including guest lists and on-site logistics.
• Monitor cultural moments and trends to identify relevant influencer opportunities.
• Maintain influencer database with audience data, partnerships, and campaign history.
• Track and report on campaign performance and insights for future programs.

Skills

Influencer marketing

Social media

Project management

Communication

Data analysis

Education

Bachelor’s degree

Tools

Excel

Analytics platforms

Job description

Generous Brands is seeking an Influencer Marketing Coordinator to drive brand awareness and consumer engagement by supporting influencer strategy across platforms. You will help shape how consumers connect with Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON brands.

You will bring a pulse on culture and trends, be highly organized, data-driven, proactive, and willing to roll up your sleeves in a fast-paced environment.