Influencer Marketing Manager

Preludegrowth; New York (NY); On-site; USD 90,000 - 100,000; Full time

Job summary

A leading food company is seeking an Influencer Marketing Manager to enhance brand visibility through strategic partnerships and effective campaign management. This role requires strong skills in project management, communication, and a passion for Banza's mission of promoting healthier eating choices. The successful candidate will be responsible for optimizing influencer collaborations and engaging with the brand community on various social media platforms. This is an exciting opportunity to join a fast-growing team in a company recognized for its innovative products.

Benefits

Equity in Banza

Medical, Dental, and Vision Insurance

401(k)

Paid Time Off: 20 vacation days, holidays, sick days

Unlimited Pasta, Rice & Mac

Qualifications

• Experience managing campaigns on Instagram, TikTok, YouTube.
• Strong initiative with little oversight.
• Ability to handle multiple projects simultaneously.

Responsibilities

• Lead influencer partnerships and campaigns from start to finish.
• Collaborate with the marketing director on audience strategies.
• Manage all UGC tools and relationships with agency partners.

Skills

Strategic Influencer Marketing Experience

Project Management Skills

Strong Communication

Data-Driven Thinking

Self-Starter

Hyper Organized

Job description

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: As Banza’s Influencer Marketing Manager, you’ll help spread the word about Banza by forging strong relationships with influencers, bringing strategic partnerships to life, and analyzing the efficacy of our efforts.

What You’ll Do:

• Lead influencer partnerships and campaigns, owning all aspects of the process including sourcing, outreach, contracting, briefing, content development, and campaign timelines.
• Collaborate with the director of earned marketing to develop audience strategy, consistently optimizing messages based on current brand goals.
• Engage with our influencer community through posts, reels, and DMs to help build strong relationships.
• Manage all UGC tools and agency partner relationships.
• Identify opportunities to strengthen current strategies and develop new approaches and channels to test.
• Ensure the paid social team is armed with sufficient UGC content for campaigns and collaborate with them to optimize assets as needed.
• Manage weekly/monthly reporting and tracking, using insights to make each partnership better than the last.

Who You Are:

• Strategic Influencer Marketing Experience. You’ve managed campaigns from strategy to execution across Instagram, TikTok, YouTube. You’ve worked directly with agents and/or influencers on partnerships independently and understand the evolving social landscape.
• Self-Starter. You take initiative on projects and proactively develop new ideas with little oversight.
• Hyper Organized. You pay attention to the details, take abundant notes, and keep a precise to-do list.
• Strong Project Management Skills. You can manage multiple timelines and projects at once without missing a beat.
• Data-Driven, Critical Thinker. You understand how to evaluate data and think outside of the box to demonstrate success of influencer campaigns.
• Strong Communicator. You’re proud of your excellent communication skills, and use them to consolidate information clearly and concisely.
• Tapped Into Social Culture. You love keeping tabs on what’s trending across the news and social and have an understanding of industry trends and best practices.
• Enthusiastic and Flexible. You are highly adaptable with a roll-up-your-sleeves attitude and believe no task is too small.
• Passionate about what Banza’s doing!

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email [e-mail].

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The salary band for this role is $90,000-$100,000. The range is for the expectations as laid out in the job description, however, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.

Perks and Benefits

• Equity in Banza
• Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
• One Medical Membership
• Short Term Disability and Life Insurance
• Flexible Spending Account
• Commuter Benefits
• 401(k)
• Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, a birthday day off, and a 7+ week sabbatical after 5 continuous years of employment.
• Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
• New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
• Breast milk shipping service for traveling team members provided by Milk Stork
• Monthly fitness, internet and phone stipends
• Monthly lunch stipend to encourage team member connection
• Annual education stipend
• Home office set-up stipend
• Unlimited Pasta, Rice & Mac
• $500 annual stipend to purchase our pizza and waffles, wherever it's sold
• Quarterly snack box for remote employees
• Lively NYC office stocked with snacks and beverages
• Quarterly in-person and remote events

Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.

Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants including those with criminal histories consistent with legal requirements.

Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.