DTC Influencer Marketing Manager

EllaOla; New York (NY); On-site; USD 96,000 - 120,000; Full time

Job summary

EllaOla, a premium family wellness brand, is seeking an Influencer Marketing Manager to lead influencer campaigns across Instagram, YouTube, and TikTok. The role emphasizes storytelling and community building while managing relationships with influencers to enhance brand awareness and customer acquisition.

Qualifications

• 3+ years of experience in marketing or advertising.
• Ability to work in a collaborative environment.
• Clear and confident communicator.

Responsibilities

• Identify and outreach to influencers with strong engagement.
• Manage campaigns from outreach to performance reporting.
• Collaborate with social team and build long-term relationships.

Skills

Marketing

Creativity

Communication

Job description

Get AI-powered advice on this job and more exclusive features.

EllaOla is a premium family wellness brand based in New York City. We developed our products with a team of Harvard dermatologists and pediatricians to create a luxurious science-first, plant-based wellness collection offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist.

Role Description

We are seeking an Influencer Marketing Manager to lead the execution of our influencer campaigns across Instagram, YouTube and TikTok. This role is deeply cross-functional and touches storytelling and community building to brand development and customer acquisition.

Key Responsibilities:

• Identify and outreach to up-and-coming influencers with strong engagement and potential.
• Manage influencer campaigns from outreach and negotiation to content guidance, approvals, and performance reporting.
• Build long-term relationships with talent and help scale influencer program.
• Collaborate with the social team to monitor conversations, gather feedback, and recommend next steps.
• Add a personal touch through events, gifting, and thoughtful relationship-building.

Qualifications

• 3+ years of experience in marketing, advertising or a creative field.
• Ability to work in a collaborative, team-first environment.
• Clear and confident communicator, both written and verbal.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

Referrals increase your chances of interviewing at EllaOla by 2x

Get notified about new Influencer Marketing Manager jobs in New York, United States.

New York, NY $96,000.00-$120,000.00 4 days ago

Influencer and Creator Marketing Manager

New York, United States $60,000.00-$80,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.