Influencer Marketing Lead, Skincare

E.L.F. BEAUTY; Oakland (CA); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, and vision insurance

Retirement savings plan

Unlimited paid time off

Gender neutral parental leave

Job summary

Naturium seeks an Associate Director of Influencer Marketing in Los Angeles, CA to lead our influencer strategy and creator partnerships. You will own day-to-day planning, nurture relationships with creators, and drive campaigns across paid, earned, and organic channels.

The ideal candidate has 7+ years in influencer marketing within beauty/skincare, strong leadership, and a track record of measurable impact. Hybrid work with competitive compensation is offered.

Qualifications

• 7+ years in influencer/creator marketing with beauty/skincare focus.
• Bachelor’s degree in Marketing, Communications, or related field.
• Proven success leading influencer programs delivering brand impact.
• Strong leadership and people management experience.
• Extensive creator network across tiers with credibility in skincare.
• Deep knowledge of social platforms and creator ecosystems.
• Experience managing meaningful influencer marketing budgets and KPIs.

Responsibilities

• Set vision for influencer/creator marketing strategy aligned with brand goals.
• Plan annual and quarterly influencer calendars across launches and campaigns.
• Lead and develop the influencer marketing team.
• Cultivate relationships with creators, managers, agencies, experts.
• Oversee partnerships, negotiations, and budget allocations.
• Define KPIs and measure impact using Creator IQ/Tribe Dynamics.
• Translate data into actionable insights for leadership.

Job description

Naturium seeks an Associate Director of Influencer Marketing in Los Angeles, CA to lead our influencer strategy and creator partnerships. You will own day-to-day planning, nurture relationships with creators, and drive campaigns across paid, earned, and organic channels.

The ideal candidate has 7+ years in influencer marketing within beauty/skincare, strong leadership, and a track record of measurable impact. Hybrid work with competitive compensation is offered.