Influencer Marketing Lead

Aftershoot; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Aftershoot is building a global creator ecosystem to power photography AI tools. You will own the influencer and creator marketing strategy end to end, with responsibility for a seven-figure budget and a roster of creators across YouTube, Instagram, and TikTok.

You'll lead a small team, partner with Growth, Content, Product Marketing, and Design, and drive long-term partnerships that scale beyond one-off sponsored posts.

Qualifications

• 5-8 years in influencer, creator, or partnerships marketing, with at least 2 years setting strategy.
• Experience managing a meaningful creator budget with demonstrated ROI.
• Experience working with US or international creators across time zones.
• Excellent spoken and written English for video calls and negotiations.
• Strong negotiation instincts and relationship-building skills.
• Comfort with numbers and campaign performance assessment.
• Familiarity with creator tooling and affiliate platforms (GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, PartnerStack).
• Bias toward action and rapid market testing over slides or speculation.

Responsibilities

• Own Aftershoot's influencer and creator marketing strategy end to end, with the US as the primary market.
• Own the annual creator budget: allocate, defend, sunset underperforming efforts, and optimize.
• Build and maintain the creator roster across YouTube, Instagram, and TikTok.
• Move from one-off posts to recurring partnerships, ambassadorships, and long-term relationships.
• Develop measurement: attribution, incrementality, cost per trial and per paid conversion.
• Negotiate rates, deliverables, usage rights, and whitelisting for paid media.
• Brief creators, manage timelines, and ensure content gets delivered.
• Hire, manage, and coach 2-3 Influencer Marketing Executives.
• Collaborate with Growth, Content, Product Marketing, and Design.
• Plan creator activity around peak moments like Black Friday and product launches.
• Explore affiliate, community, events, and podcast partnerships.

Skills

Influencer marketing

Creator partnerships

Budget management

Strategy development

Negotiation

Cross-timezone collaboration

Data-driven analytics

Creator tooling

Tools

GRIN

CreatorIQ

Modash

Upfluence

Aspire

Impact.com

PartnerStack

Job description

At Aftershoot, we're building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world. From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic. We're a fast-growing, passionate team backed by 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and a team who truly believe in our mission. Our mission is clear: Become the default companion for every photographer in the world. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we'd love to meet you. Let's create the future of AI in photography, together.

About the Role

This is a function-owner role, not an execution role. Aftershoot already invests seven figures a year into creators, and creator-led content is one of the biggest drivers of how photographers discover us. What we don't yet have is someone who owns it end to end: who decides where the money goes, which creators earn a renewal, what the content should actually say, and how we prove any of it worked. That's you. You'll set the strategy, own the budget, build the partner roster, and lead a small team of executives who handle day-to-day outreach and campaign management. Most of our creators are based in the US, so you'll be working across US time zones on a regular basis. You'll come in with a clear mandate: make the same spend go three times further, or deliver the same results for meaningfully less. Both are good answers.

What You'll Do

• Own Aftershoot's global influencer and creator marketing strategy end to end, with the US as the primary market.
• Own the annual creator budget: allocate it, defend it, sunset what isn't working, and double down on what is.
• Build and maintain the partner roster across YouTube, Instagram, and TikTok, spanning photography, creative-tools, and tech audiences.
• Move the program from one-off sponsored posts toward recurring partnerships, ambassador structures, and long-term creator relationships.
• Build the measurement layer: attribution, incrementality, cost per trial and per paid conversion by creator, so renewal decisions are made on evidence rather than instinct.
• Negotiate rates, deliverables, exclusivity, and usage rights, including whitelisting so strong creator content can be repurposed into paid media.
• Get content actually shipped: briefing creators, holding them to timelines, and getting the work over the line when it slips.
• Hire, manage, and coach a team of 2-3 Influencer Marketing Executives.
• Work closely with Growth, Content, Product Marketing, and Design so creator content plugs into the wider marketing engine rather than running beside it.
• Plan and run creator activity around peak moments like Black Friday and major product launches.
• Explore adjacent channels where they make sense: affiliate, community, events, and podcast partnerships.

What You'll Bring

• 5-8 years in influencer, creator, or partnerships marketing, at an agency or in-house, with at least 2 of those years setting strategy rather than only executing campaigns.
• Direct experience managing a meaningful creator budget, and the ability to walk us through how you spent it and what you got back.
• Experience working with US or international creators, and comfort operating across time zones.
• Excellent spoken and written English. Much of this job is video calls and negotiation with US-based creators, so you need to be clear, natural, and persuasive live.
• Real negotiation instincts. Paying a creator is the beginning of the relationship, not the end of it, and getting good work out of a partner takes persistence and charm in equal measure.
• Comfort with numbers: you can look at a campaign and form a point of view on whether it earned its keep.
• Working knowledge of creator tooling and affiliate platforms (GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, PartnerStack, or similar).
• A bias toward action. We move fast, we test in the market rather than in slide decks, and we'd rather fix a live campaign than perfect a plan.

Nice to have, genuinely not required

• A background in photography, creative tools, or prosumer software.
• Experience in a consumer AI or global SaaS company.
• Experience building a creator program from zero. We are not filtering for photography experience. If you've built creator programs in D2C, gaming, fintech, or anywhere else that scales, the playbook travels.

What You'll Gain

• Full ownership of a function from day one, with a seven-figure budget and no legacy playbook to inherit.
• Direct line to leadership and real influence over how Aftershoot grows.
• A global creator community in a category people are genuinely passionate about.
• The chance to build a team around you as the program scales.