Influencer Marketing Director, Americas

Huda Beauty; New York (NY); Hybrid; USD 125,000 - 200,000; Full time

Benefits offered by this job

Monthly Self-Love Days

401(k) matching contributions

Premium Medical/Dental/Vision coverage

Monthly coaching sessions

Employee discounts on Huda Beauty

Hybrid working schedules

Quarterly product gifting

Job summary

Huda Beauty seeks a seasoned Director of Influencer Marketing to lead regional influencer strategy across the Americas, partnering with media, influencers, and stakeholders to boost brand awareness and engagement. This role demands strong relationship-building, and a track record of successful beauty campaigns.

You will collaborate with Global Marketing and other departments to align brand storytelling, manage budgets, and deliver measurable results.

Qualifications

• Bachelor’s degree required.
• 10+ years of influencer or related marketing experience.
• At least 4 years’ experience identifying engaging celebrity and micro-influencers.
• Proven track record of campaigns in beauty/fragrance space.

Responsibilities

• Develop regional influencer strategy across micros to celebs.
• Identify new influencers and nurture existing communities.
• Collaborate with Global Marketing to ensure brand storytelling consistency.
• Coordinate with Brand, Agencies and E-commerce teams.
• Manage event invite lists and monitor KPIs during activations.
• Lead influencer seeding strategy with global teams.
• Drive PR in partnership with agency to maintain top-of-mind presence.
• Develop and manage the influencer marketing budget and partnerships.
• Set KPIs and report learnings to internal teams.

Skills

Influencer marketing strategy

Relationship building

Written communication

Cross-functional collaboration

Campaign optimization

Education

Bachelor's degree

Tools

Analytics tools

Job description

Huda Beauty seeks a seasoned Director of Influencer Marketing to lead regional influencer strategy across the Americas, partnering with media, influencers, and stakeholders to boost brand awareness and engagement. This role demands strong relationship-building, and a track record of successful beauty campaigns.

You will collaborate with Global Marketing and other departments to align brand storytelling, manage budgets, and deliver measurable results.