Influencer Manager, freelance

INNOCEAN; Huntington Beach (CA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid sick days

On-site Barista

Oceanfront campus

Job summary

INNOCEAN USA in Huntington Beach, CA, seeks a freelance Influencer Manager to join our Hyundai team. This role blends strategy, creator partnerships, and campaigns across social platforms to drive brand storytelling and measurable impact.

Hybrid workplace—3 days in-office locally. You will own talent strategy, deals, and creator relationships, building an influencer ecosystem and driving end-to-end campaigns with strong collaboration across the agency.

Qualifications

• 3-5 years of influencer marketing, social media, or creator partnerships experience.
• Proven track record managing influencer campaigns end-to-end.
• Strong understanding of Instagram, TikTok, YouTube and creator economy trends.
• Experience with paid media amplification (boosting, whitelisting, dark posting).
• Excellent project management and communication skills.
• Automotive or lifestyle brand experience is a plus.

Responsibilities

• Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments.
• Identify and vet creators across macro, micro, and emerging tiers with emphasis on culture and brand fit.
• Own end-to-end influencer campaigns from briefing to reporting.
• Lead always-on and tentpole campaigns (vehicle launches, partnerships).
• Collaborate with creative, social, and media teams to ensure integrated delivery.
• Partner with creators to develop authentic content and provide clear direction.

Skills

Influencer marketing

Social media

Creator partnerships

Instagram

TikTok

YouTube

Paid media

Project management

Communication skills

Creative storytelling

Automotive

Lifestyle brands

Job description

Job Details: Job Location: Huntington Beach HQ Office - Huntington Beach, CA 92648, Salary Range: $85,000.00 - $100,000.00 Salary/year, INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a freelance Influencer Manager to join our Hyundai team.

We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.

This role is built for a connector, dealmaker, and relationship-driven talent leader who knows how to turn partnerships into impact. From day one, you'll own talent strategy, deals, and creator relationships - collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.

DUTIES AND RESPONSIBILITIES:

Influencer Strategy & Planning

• Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
• Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
• Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design

Campaign Management

• Own end-to-end execution of influencer campaigns-from briefing and contracting to content delivery and reporting
• Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
• Collaborate with creative, social, and media teams to ensure integrated campaign delivery

Content & Creative Oversight

• Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
• Provide clear creative direction while allowing for creator-led storytelling
• Ensure all content aligns with Hyundai brand standards and positioning

Performance & Analytics

• Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
• Translate data into actionable insights and recommendations for future campaigns
• Partner with paid media teams on boosting, whitelisting, and "spark" strategies to maximize content performance

Partnerships & Relationship Management

• Build strong relationships with creators, talent managers, and influencer agencies
• Negotiate contracts, deliverables, and usage rights
• Stay ahead of industry trends, platform updates, and emerging creator opportunities

QUALIFICATIONS:

• 3-5 years of experience in influencer marketing, social media, or creator partnerships
• Proven track record managing successful influencer campaigns end-to-end
• Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
• Experience working with paid media amplification (boosting, whitelisting, dark posting)
• Excellent project management and communication skills
• Ability to balance creative storytelling with performance-driven outcomes
• Experience in automotive, or lifestyle brands is a strong plus

Key Competencies

• Cultural fluency and trend awareness
• Strategic thinking with a test-and-learn mindset
• Strong creative judgment and storytelling instincts
• Analytical rigor and comfort with performance metrics
• Relationship-building and negotiation skills

BENEFITS:

• Access to our health benefits
• 401k match
• Paid sick days
• On-site Barista
• Beautiful campus across from the Pacific Ocean

Salary range: $85,000 to $100,000

Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn't move people, it won't move business. So, we go where others don't. Deep inside human life. Closer to what people think, feel, value, and do. We've built the tools and methods to get there and stay there. The closeness is our advantage. That's where momentum and growth live.