Director of TikTok Shop

Bloom Nutrition; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Generous PTO

Company laptop (Apple)

Access to Bloom supplements and swag

Job summary

Bloom Nutrition is seeking a TikTok Shop Manager to lead the brand’s presence in the U.S. TikTok Shop ecosystem. You’ll coordinate creator involvement, support content and launches, and manage day-to-day execution across teams to keep Bloom top of feed.

You will shape the channel with leadership while driving execution, bringing a strong understanding of TikTok culture and creator trends to a fast-moving environment.

Qualifications

• 2–4+ years in influencer/creator marketing.
• Strong understanding of TikTok’s creator landscape, culture, and content trends.
• Experience working with agencies or managing external partners.
• Excellent communication and organizational skills.
• Ability to manage many moving pieces, prioritize, and stay detail oriented.

Responsibilities

• Channel Execution & Support: Execute Bloom’s U.S. TikTok Shop strategy with leadership input and cross‑functional partners.
• Agency Partnership & Performance Assessment: Be the day-to-day contact for the TikTok Shop agency and review performance updates.
• Creator Community Support: Cultivate a broad creator community across paid, affiliate, and organic.
• Cross-Functional Coordination: Align with Creative, Social, Operations, and Marketing on timing, messaging, and inventory.
• TikTok & Platform Partner Relationships: Maintain communication with TikTok managers and platform partners.

Skills

Influencer marketing

TikTok trends

Agency experience

Communication

Organization

Prioritization

Job description

Behind Bloom

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love.Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.

Flavor Focused

All our supplements come in delicious flavors you can’t find anywhere else, so you can enjoy every scoop and stick to your wellness routine with ease.

Function First

Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.*

Female Forward

With a female founder and female-led team, our mission is to make approachable, delicious, and effective supplements so every woman can bloom into their best self.

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we’re proud recipients of several awards:

Forbes 30 Under 30 (2023)

Target Partner of the Year (2023)

LinkedIn Top Start-Ups (2023 & 2024)

EY Entrepreneurs of the Year (2024)

Inc. 5000 Company (2024 & 2025)

NewBeauty 100 Wellness Awards (2024)

Location :

Austin, Texas Monday-Thursday onsite

The Role:

Bloom Nutrition is hiring a TikTok Shop Manager to support and shape how the brand shows up across the U.S. TikTok Shop ecosystem. TikTok Shop is an important marketing engine for Bloom, a space where content, community, creators, and product discovery come together at scale.

In this role, you’ll help bring our TikTok Shop strategy to life by coordinating creator community involvement, supporting content and launch plans, managing day-to-day execution, and partnering across teams to keep Bloom consistently top of feed. This is a hands on, collaborative role ideal for someone who understands TikTok culture, loves working with creators, and thrives in a fast moving environment.

You won’t be solely responsible for setting the channel’s strategic direction but you will play a major role in shaping it alongside leadership while driving execution.

Responsibilities

1. Channel Execution & Support

• Assist in executing Bloom’s U.S. TikTok Shop strategy with input from leadership, social, creative, agency partners, and TikTok.
• Maintain an active, visible, and consistent presence on TikTok Shop through content flow, creator involvement, and platform opportunities.
• Support major TikTok moments, beta tests, new features, and seasonal initiatives.

2. Agency Partnership & Performance Assessment

• Serve as the day to day point of contact for our TikTok Shop agency, ensuring smooth workflow, alignment, and consistent communication.
• Review weekly agency performance updates, identifying trends, opportunities, and areas of improvement and share insights internally with cross functional partners.
• Collaborate with the agency to support creator outreach, content needs, platform pushes, and product launch programming.

3. Creator Community Support

• Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.
• Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.
• Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.

4. Cross-Functional Coordination

• Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.
• Support listing accuracy, product updates, and launch readiness across the channel.
• Help prepare weekly internal updates, recaps, and planning documents.

5. TikTok & Platform Partner Relationships

• Maintain frequent, clear communication with TikTok category managers and platform partners.
• Gather insights, updates, and platform guidance and cascade this information to internal partners and agency teams.
• Support participation in platform programs, trainings, and high-visibility opportunities.

Experience

• 2–4+ years in influencer/creator marketing.
• Strong understanding of TikTok’s creator landscape, culture, and content trends.
• Experience working with agencies or managing external partners.
• Excellent communication and organizational skills.
• Ability to manage many moving pieces, prioritize, and stay detail oriented.

Preferred

• Experience with TikTok Shop (brand, marketplace, or agency).
• Background in CPG, health, wellness or beauty
• Familiarity with product launches, seeding programs, and basic performance analysis.

Benefits :

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it’s Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.