Influencer, Creator & Social Strategist

Jackson Spalding; Atlanta (GA); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

Jackson Spalding in Atlanta seeks an Influencer & Creator Specialist to lead brand-building through creator partnerships for diverse clients. You will guide strategy, oversee programs, and partner with multidisciplinary teams to deliver integrated campaigns and social-first ideas.

The ideal candidate has 7+ years in creator strategy, experience across Instagram, TikTok, YouTube and LinkedIn, and a deep understanding of the creator economy.

Qualifications

• 7+ years leading creator and influencer strategy in agency or consumer brand.
• Experience developing creator campaigns for nationally recognized consumer or lifestyle brands.
• Strong understanding of the creator economy and how influencer marketing fits within integrated communications programs.
• Experience leading creator partnerships across multiple platforms, including Instagram, TikTok, YouTube, LinkedIn.
• Knowledge of influencer marketing technologies, creator management platforms, AI options and social analytics tools.
• Experience managing creator and talent contracts, licensing, usage rights and compliance requirements.
• Strong client counsel, presentation and relationship-building skills.
• Experience collaborating across disciplines, including media relations, brand strategy, social media, creative, digital marketing and paid media.
• A strategic mindset with the ability to translate business objectives into measurable creator programs.
• Experience partnering with creators across tiers, from nano-influencers to celebrities.
• A growth mindset that shows up as staying ahead of emerging trends, technologies and cultural conversations.

Responsabilités

• Lead creator partnerships from strategy through execution, including creator identification, vetting, outreach, negotiations, contracting, reviews, approvals, reporting and relationship management.
• Develop creator-led campaigns, influencer-focused events/experiential, ambassador programs, affiliate initiatives, product seeding and strategic brand partnerships that drive conversation and business outcomes.
• Advise clients and mentor colleagues on creator marketing trends and best practices.
• Grow Jackson Spalding's creator & influencer capabilities through thought leadership, capability development, training and innovation.
• Partner closely with earned media and paid teams to ensure creator strategies are integrated into broader campaigns.

Connaissances

Influencer strategy

Creator partnerships

Agency experience

Client counsel

Cross-functional collaboration

Platform knowledge

AI tools awareness

Formation

Bachelor’s degree in communication, advertising, marketing or PR

Outils

Sprout Social

Creator management platforms

AI tools

Description du poste

About Jackson Spalding

Are you looking to join a hungry and humble team of thinkers, creators, and achievers? You’ve come to the right place.

Are you looking to join a hungry and humble team of thinkers, creators, and achievers? You’ve come to the right place. Jackson Spalding is an award-winning PR and marketing agency that helps clients grow by building their brands, protecting their brands and capturing demand. Founded in 1995, our agency vision has remained unchanged: to be the most trusted and respected agency in our industry. Fiercely creative and strategic, we work alongside our clients to help them connect with their audiences and reach their goals. That means we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity for our clients, our communities, our agency and ourselves. JS is a proudly independent agency serving local and global clients, including Chick-fil-A, The Coca-Cola Company, Delta Air Lines, L.L.Bean, Norfolk Southern and Orkin, among others. Headquartered in Atlanta, Jackson Spalding has teams coast-to-coast in Athens, Georgia; Dallas; Los Angeles and New York. Learn more at jacksonspalding.com.

About The Role

We're looking for a strategic lead with consumer brand and integrated campaign expertise to lead brand building through influencer strategy and creator partnerships. This specialist will partner with multidisciplinary teams to help clients earn attention by developing integrated campaigns, creator partnerships and social-first influencer ideas to strengthen client outcomes, while sharing what’s next in creator marketing for clients and across the agency.

What You'll Do

As an Influencer & Creator Specialist, you'll oversee the development of creator and influencer programs for clients across a variety of industries while serving as a trusted advisor to clients, account teams and agency leadership. This role includes both agency capability leadership and direct client leadership for select creator and influencer brand-building scopes of work.

You Will

• Serve as the agency's subject matter expert on creator marketing and influencer relations, advising clients, mentoring colleagues and sharing emerging trends.
• Help grow Jackson Spalding's creator & influencer capabilities through thought leadership, capability development, training and innovation.
• Lead creator partnerships from strategy through execution, including creator identification, vetting, outreach, negotiations, contracting, reviews, approvals, reporting and relationship management.
• Cultivate strategic relationships with creators, platforms and partners that generate long-term value for clients and Jackson Spalding.
• Partner closely with earned media and paid teams to ensure creator and influencer strategies are fully integrated into broader communications campaigns that lead to positive client outcomes on social and beyond.
• Develop creator-led campaigns, influencer-focused events/experiential, ambassador programs, affiliate initiatives, product seeding and strategic brand partnerships that drive conversation and business outcomes.
• Evaluate and leverage influencer marketing platforms and technologies such as Sprout Social and similar tools to measure and improve program effectiveness
• Ensure programs align with FTC guidelines, platform policies, creator contracts and usage rights.
• Develop meaningful measurement frameworks that demonstrate the impact of creator investments and inform future strategy (i.e., how to leverage creator content for the brand beyond reach).
• Support business development and client growth efforts with brand-building influencer and creator strategy development.

Qualifications

What We're Looking For

• 7+ years of experience leading creator and influencer strategy and storytelling within an agency or consumer brand, with food & beverage or QSR experience preferred.
• Bachelor’s degree in communication, advertising, marketing or PR preferred.
• Experience developing creator campaigns for nationally recognized consumer or lifestyle brands.
• Strong understanding of the creator economy and how influencer marketing fits within integrated communications programs.
• Experience leading creator partnerships across multiple platforms, including Instagram, TikTok, YouTube, LinkedIn and emerging channels.
• Knowledge of influencer marketing technologies, creator management platforms, AI options and social analytics tools.
• Experience managing creator and talent contracts, licensing, usage rights and compliance requirements.
• Strong client counsel, presentation and relationship-building skills.
• Experience collaborating across disciplines, including media relations, brand strategy, social media, creative, digital marketing and paid media.
• A strategic mindset with the ability to translate business objectives into measurable creator programs.
• Experience partnering with creators across tiers, from nano-influencers to celebrities.
• A growth mindset that shows up as staying ahead of emerging trends, technologies and cultural conversations.

What Makes Someone Successful

The ideal candidate is:

• Passionate about the intersection of culture/social, influencer and earned to build brand reputation for clients.
• A strategic thinker who sees creator partnerships as part of a larger communications ecosystem.
• Equally comfortable advising clients, leading teams and rolling up their sleeves to solve complex challenges.
• Deeply curious about culture, emerging platforms including AI and how audiences engage with brands.
• Collaborative, entrepreneurial and excited to help clients innovate.
• Focused on delivering measurable business impact, not simply campaign outputs.