Influencer, Creator & Social Strategist

Jackson Spalding, Inc; Atlanta (GA); On-site; USD 95,000 - 140,000; Full time

Job summary

Jackson Spalding, Inc. seeks an Influencer, Creator & Social Strategist to lead creator, social and influencer programs for diverse clients. You will advise clients, guide account teams, and shape agency capability and client leadership for select creator and brand-building scopes of work.

You will help grow the agency's creator and social capabilities, partnering with teams to deliver integrated campaigns and measurable outcomes. Proficiency across platforms is essential.

Qualifications

• 7+ years leading integrated creator, social, digital brand strategy in an agency or consumer brand.
• Bachelor's degree in communication, advertising, marketing or PR preferred.
• Experience developing creator campaigns for nationally recognized brands.
• Strong understanding of the creator economy and influencer marketing within integrated programs.
• Experience managing creator contracts, licensing, usage rights and compliance.
• Strong client counsel and relationship-building skills.
• Experience collaborating across media relations, brand strategy, social, digital and paid media.

Responsibilities

• Serve as the agency's subject matter expert on creator marketing, brand-building social strategy and cultural influence, advising clients and mentoring colleagues.
• Lead creator partnerships from strategy through execution, including identification, outreach, negotiations, contracting, reviews, approvals, reporting and relationship management.
• Cultivate strategic relationships with creators, platforms and partners to generate long-term value for clients and Jackson Spalding.
• Partner with earned media, digital, creative and paid teams to ensure creator strategies are integrated into campaigns.
• Develop creator-led campaigns, ambassador programs and strategic brand partnerships that drive conversation and business outcomes.
• Evaluate influencer platforms and tools to measure and improve program performance.
• Ensure programs align with FTC guidelines, platform policies, contracts and usage rights.
• Develop measurement frameworks showing impact of creator and social investments.

Skills

Creator marketing

Social strategy

Brand storytelling

Agency experience

Education

Bachelor's degree in communications/marketing/PR

Tools

Sprout Social

Job description

About this position

About Jackson Spalding

Are you looking to join a hungry and humble team of thinkers, creators, and achievers? You'vecome to the right place. Jackson Spalding is an award-winning PR and marketing agency that helps clients grow by building their brands, protecting their brands and capturing demand. Founded in 1995, our agency vision has remained unchanged: to be the most trusted and respected agency in our industry. Fiercely creative and strategic, we work alongside our clients to help them connect with their audiences and reach their goals. That means we stay curious, have an openmindand ask questions to make sure we consistently achieve excellence with integrity for our clients, our communities, our agency and ourselves.

JS is a proudly independent agency serving local and global clients, including Chick-fil-A, The Coca-Cola Company, Delta Air Lines, L.L.Bean, Norfolk Southern and Orkin, among others. Headquartered in Atlanta, Jackson Spalding has teams coast-to-coast in Athens, Georgia; Dallas; Los Angeles and New York. Learn more at jacksonspalding.com .

About the role

We're looking for a strategic lead with consumer brand and integrated campaign expertise to lead brand building through creator partnerships, social strategy and cultural influence.

This strategist will partner with multidisciplinary teams to help clients earn attention by developing integrated campaigns, creator partnerships and social-first ideas to strengthen client outcomes, while sharing what's next in creator marketing for clients and across the agency.

What you'll do

As an Influencer, Creator & Social Strategist, you'll oversee the development of creator, social and influencer programs for clients across a variety of industries while serving as a trusted advisor to clients, account teams and agency leadership. This role includes both agency capability leadership and direct client leadership for select creator and brand-building scopes of work.

You will:

• Serve as the agency's subject matter expert on creator marketing, brand-building social strategy and cultural influence, advising clients, mentoring colleagues and sharing emerging trends.
• Help grow Jackson Spalding's creator, social & influencer capabilities through thought leadership, capability development, training and innovation.
• Lead creator partnerships from strategy through execution, including creator identification, vetting, outreach, negotiations, contracting, reviews, approvals, reporting and relationship management.
• Cultivate strategic relationships with creators, platforms and partners that generate long-term value for clients and Jackson Spalding.
• Partner closely with earned media, digital, creative and paid teams to ensure creator and social strategies are fully integrated into broader communications campaigns that lead to positive client outcomes
• Develop creator-led campaigns, influencer-focused events/experiential, ambassador programs, affiliate initiatives, product seeding and strategic brand partnerships that drive conversation and business outcomes.
• Evaluate and leverage influencer marketing platforms and technologies such as Sprout Social and similar tools to measure and improve program effectiveness
• Ensure programs align with FTC guidelines, platform policies, creator contracts and usage rights.
• Develop meaningful measurement frameworks that demonstrate the impact of creator and social investments and inform future strategy (i.e., how to leverage creator content for the brand beyond reach).
• Support business development and client growth efforts with brand-building social and creator strategy development.

Qualifications

What We're Looking For

• 7+ years of experience leading integrated creator, social, digital brand strategy and storytelling within an agency or consumer brand, with food & beverage or QSR experience preferred.
• Bachelor's degree in communication, advertising, marketing or PR preferred
• Experience developing creator campaigns for nationally recognized consumer or lifestyle brands.
• Strong understanding of the creator economy and how influencer marketing fits within integrated communications programs.
• Experience leading creator partnerships across multiple platforms, including Instagram, TikTok, YouTube, LinkedIn and emerging channels.
• Knowledge of influencer marketing technologies, creator management platforms, AI options, and social analytics tools.
• Experience managing creator and talent contracts, licensing, usage rights and compliance requirements.
• Strong client counsel, presentation and relationship-building skills.
• Experience collaborating across disciplines, including media relations, brand strategy, social media, creative, digital marketing and paid media.
• A strategic mindset with the ability to translate business objectives into measurable creator programs.
• Experience partnering with creators across tiers, from nano-influencers to celebrities.
• A growth mindset that shows up as staying ahead of emerging trends, technologies and cultural conversations.

What Makes Someone Successful

The ideal candidate is:

• Passionate about the intersection of culture/social, influencer and earned to build brand reputation for clients.
• A strategic thinker who sees creator partnerships as part of a larger communications ecosystem.
• Equally comfortable advising clients, leading teams and rolling up their sleeves to solve complex challenges.
• Deeply curious about culture, emerging platforms including AI and how audiences engage with brands.
• Collaborative, entrepreneurial and excited to help clients innovate.
• Focused on delivering measurable business impact, not simply campaign outputs.

Share this Job: