There’s a difference between having creators promote your product and building a channel around them.
This sportswear brand has the first part: strong word of mouth, growing interest from creators, and a product that resonates in the pickleball and tennis space.
Now it’s time for the second. The goal is for influencers and affiliates to drive 30 to 40% of sales, and you’ll build the strategy, partnerships, and systems to make that possible.
This is a fully remote, full-time role.
WHAT'S IN IT FOR YOU
- A blank page. No inherited process, no legacy programme to unpick. You design how this works.
- Direct line to the founders. You report to them. No layers, no committee, decisions in a call.
- A real budget shift. The brand is deliberately moving spend off Meta, and this channel is where it goes.
- Performance bonuses. Structure open to discussion and tied to what you actually move.
- A team to shape. One person in the seat, room to build out from there.
- Vacation, travel and training allowances. Plus proper leave when health gets in the way.
WHAT YOU'RE GETTING INTO
- Own the number. Influencers and affiliates need to drive 30 to 40% of revenue, and that target is yours.
- Build the sourcing engine: vetting, outreach, onboarding. Right now it happens in bursts, when someone remembers.
- Rescue the existing partners. Whitelisting creators and affiliates have gone quiet. Get them engaged and selling again.
- Launch the first real campaigns. Not one has run properly yet. You set the standard for what one looks like here.
- Run the full partnership mix: paid collaborations, gifting, seeding, whitelisting ads, affiliate. Decide what deserves a budget and what gets cut.
- Reach the audience paid can't. Meta is delivering a senior audience. Creators are how this brand gets in front of younger players.
- Evaluate the possibility of opening new channels. TikTok first, then a Discord community to keep affiliates coordinated and motivated.
- Fix delivery. Brief content in hand is where things break today. Put real project management around it.
- Set the KPIs and report them. ROAS and affiliate sales are the only lens today. Build a fuller picture for the founders.
- Lead the team. One person in the seat now, two to three as the channel grows.
WHO YOU ARE
- You’ve run influencer, affiliate, or partnership programmes for 8 to 9-figure DTC brands.
- You’ve driven meaningful revenue through partnerships and are comfortable being accountable for a number.
- You think in strategy, testing, and iteration, not repetitive outreach and inbox management.
- You’re highly organised and can coordinate partners, campaigns, and a small team of 2 to 3.
- You build systems that scale and can spot opportunities beyond your immediate area.
- You’re comfortable working directly with founders and taking ownership of results.
- Worked alongside in-house creative strategists and a production team
- Got a marketing or copywriting background