Industry Product Marketing Manager

Stripe; United States; Remote; USD 10,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketer to join their innovative team. This role involves crafting compelling messaging and positioning for various industries, working closely with cross-functional teams to enhance product awareness and drive demand. The ideal candidate is a storyteller with a passion for technology, capable of translating complex concepts into relatable narratives. With a focus on data-driven insights, you will play a key role in shaping marketing strategies that resonate with startups and enterprises alike. If you're eager to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 4+ years of product marketing experience with strong communication skills.
• Ability to leverage data for identifying opportunities and driving results.

Responsibilities

• Develop messaging and positioning for target industries and create campaign content.
• Collaborate with marketing and sales teams to drive product awareness and demand.

Skills

Verbal Communication

Written Communication

Data Analysis

Project Management

Technical Understanding

Storytelling

Job description

Who we areAbout Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product to driving launch and commercialization to growing product adoption post-launch.

The Segment and Industry Product Marketing team specifically works to drive the growth of our priority customer segments and top industries. We are looking for a product marketer to develop our go-to-market strategy for specific industries. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, demand generation, field marketing, and comms to drive overall awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.

What you’ll do

• Be a storyteller. You have deep empathy for startups and are able to adapt how you communicate to best reach and engage them and differentiate Stripe. You have excellent verbal and written communication skills.
• Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to win with Enterprises and in specific Industry verticals.
• Keep things organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Have a passion for technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand.
• Be Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work.

Responsibilities

• Develop messaging and positioning for Stripe for our target industries. Develop campaign-level content, user stories, and sales enablement assets.
• Work closely with Campaigns, Field Marketing, and Sales teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products.
• Enable sales teams to understand the value of our products and competitive solutions.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 4+ years prior product marketing experience.
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience.
• Be able to leverage data to proactively identify opportunities and drive impactful results.