Staff Technical Marketing Manager

Cognichip; Redwood City (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

A technology company located in Redwood City is seeking a seasoned Staff Technical Marketing Manager to lead their AI marketing initiatives. Candidates should have over 8 years of experience in technical marketing within the semiconductor industry. The role involves creating technical content, aligning cross-functional teams, and representing the company at industry events. Strong communication skills and a passion for AI are essential. The position requires a Master's in a related field and offers an opportunity to drive strategic messaging across the organization.

Qualifications

• 8+ years of experience in Technical Marketing, Product Marketing, or Applications Engineering within semiconductor or EDA.
• Solid understanding of AI/ML concepts and silicon design workflows.
• Ability to distill complex technical ideas into clear narratives for various audiences.

Responsibilities

• Drive the definition and execution of technical marketing initiatives.
• Create deep-dive technical assets, including white papers and webinars.
• Work closely with cross-functional teams to ensure messaging alignment.
• Define and track KPIs for marketing campaigns.
• Represent the company at industry events to build brand authority.

Skills

Strong Technical Acumen

Proficiency in technical content creation

Deep understanding of semiconductor ecosystem

Data analysis for marketing effectiveness

Collaboration in cross-functional teams

Storytelling and communication

Education

Masters in Computer Science, Electrical Engineering, or related field

Job description

Overview

Job Title: Staff Technical Marketing Manager

We are looking for a seasoned professional at the intersection of AI, semiconductors, and technical communication. This is a dynamic, self-motivated leader who can translate complex engineering concepts into compelling value propositions. They are passionate about AI and its potential to drive innovation. They are a collaborative leader who thrives in cross-functional teams and unstructured environments. Communication comes naturally to them and engaging a technical audience is effortless.

Key Responsibilities

• Drive Strategic Messaging: Lead the definition and execution of technical marketing initiatives aligned with the company's vision. Conduct in-depth market research and competitive analysis to identify key differentiators and inform high-level positioning for our AI products.
• Create & Deliver Technical Content: Drive the creation of deep-dive technical assets, including white papers, blog posts, webinars, and demos. Translate complex AI features into clear narratives that demonstrate technical superiority and solve specific customer pain points in the semiconductor space.
• Cross-Functional Leadership: Work closely with product management, engineering, applied science, and sales teams to ensure messaging alignment. Act as a key point of contact and subject matter expert, influencing cross-functional teams to achieve go-to-market success.
• Establish & Analyze Marketing Metrics: Define and rigorously track key performance indicators (KPIs) to measure the reach and impact of technical marketing campaigns. Conduct data analysis to identify areas for improvement and communicate performance insights to the CPO and other stakeholders.
• Champion Technical Evangelism: Stay at the forefront of AI/ML advancements, proactively identifying opportunities to showcase Cognichip’s technical leadership. Represent the company at industry events, conferences, and within technical communities to build brand authority.

Required Qualifications

• Masters in Computer Science, Electrical Engineering, or a closely related field
• 8+ years of experience in Technical Marketing, Product Marketing, or Applications Engineering within the semiconductor or EDA space
• Strong Technical Acumen: A solid understanding of fundamental AI/ML concepts, algorithms, and the data science lifecycle. You must be able to "speak engineer" and understand the nuances of silicon design workflows.
• Proficiency in creating high-quality technical content and using data to measure the effectiveness of marketing funnels and engagement.
• Proven track record in go-to-market for cloud-based software or complex hardware-software systems.
• Deep understanding of the semiconductor ecosystem, development methodologies, and design workflows.
• A passion for storytelling and communication; ability to distill complex technical ideas into clear narratives for both technical and non-technical audiences.